Aug 06, 2015
At Branch Metrics we organize meetups for the mobile app developer community around the globe. In panel discussions, talks and conversations over drinks and pizza we cover all things related to growth, from organic growth hacking, to paid installs, to how to build referral systems.
I had the pleasure of attending a few of these events as well as watching some great talks on YouTube and learned a ton. Experts from Flipboard, Zynga, Pinterest, Yummly, Yahoo, Box and other leading tech companies shared their best tips and tools on how to increase app downloads, optimize performance in app stores, engage users and drive viral sharing.
Let me give you two of many examples. First, a recommendation on how to think about app store optimization:
“App store optimization is crucial. But it’s not just a quick fix — you can’t just change some keywords and tomorrow you will have more downloads. It’s a lot of listening and learning. It’s important to notice that the app title carries a different weight in the Android and Apple app stores and that the velocity of your ratings over time really matters. One of the best ways to come up with good keywords is to read the reviews. People tell you what features they were looking for, what they like and what they don’t like. The language they use is much more indicative of how they discover you than the language you might think they use.”
— Robi Ganguly, CEO & Cofounder of Apptentive
And second, a piece of advice on app reviews:
“One challenge is to get great reviews, but the other one is to get no negative reviews. In the app stores there is no way to contact the reviewers, but many users use the same nickname throughout the web. Try to find these people, contact them and help them understand the product better. Often negative reviews come from users who don’t fully understand your app, so help them with that. A lot of times they will turn their negative rating into a positive one — so I encourage you to fight the negative reviews!”
— Bayram Annakov, CEO of App in the Air
You will find both tips and everything else I’ve learned in the following “38 Mobile Growth Hacks” slide deck that I put together, so you don’t have to spend your weekend watching all these talks (they are entertaining, though). Enjoy and good luck making your app a success!
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