Media companies are vying for consumer attention like never before. Let’s look at how to get new viewers into your app.
Apple announced improvements to SKAdNetwork and the latest on AppTrackingTransparency compliance at their annual Worldwide Developers Conference (WWDC). Read on to learn more ab...
Onboarding is defined by the interactions that set the stage for long-term customer value. Personalized onboarding goes even further — users receive hyper-relevant information t...
Our internal motto at Branch is “Build together. Grow together. Win together.” We are excited to share that Branch has today won with our inclusion on the Fortune 2022 Best Work...
It’s during Pride Month that many, including Tom Allegretti—Branch's Director of Talent Operations and Program, take the time to reflect on why bringing your whole self to work ...
At the recent Leaders in Mobile (LIM) retreat in Kapolei, Hawaii, attendees exchanged ideas and discussed how mobile has shifted and where it’s going next.
Measuring the important KPI events for your business, downstream events users perform after installing your app, and important conversion events used for ads optimization with B...
I’m excited to share the story of Cynthia Chiang, Branch’s Senior Marketing Manager. Cynthia joined the marketing team six years ago and it’s been incredible to see how her care...
SEO has drastically changed in the past decade from technical algorithm hacks to quality, intent-driven content and engagement. To really get the most from SEO, you must focus o...
Learn about the strategies leading sports betting apps have used to maximize user engagement!
Your brand’s social profiles are an extension of your own digital properties. Explore our post on optimizing organic social using Branch links, and start driving users to your app!
To help you fuel cross-channel and cross-platform mobile growth, our team works hard to deliver the most current, relevant resources.
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