Mada co-founded Branch in 2014, masterminding the community-driven marketing strategy behind the company's early, explosive success. Mada currently leads marketing and new market development for Branch, and she remains deeply involved in the company's global culture initiatives, which have led to several industry awards.
Aug 23, 2017
At Branch, we believe the future of mobile lies in a cross-platform world. To build a seamless user experience, product managers and marketers can’t be bound to one platform—experiences and measurement need to be seamless across desktop, mobile web, iOS, Android, watchOS, Facebook, WeChat, and many other platforms in the mobile ecosystem.
Over the past three years, we have attended over 150 mobile conferences, and have realized that the cross platform conversation is nowhere to be found—so we decided to start it ourselves. Today, on behalf of the Branch team, I’m very excited to announce that we’re hosting the inaugural cross platform conference focusing on product and marketing. We’ll be showcasing innovative strategies, best practices, tried-and-true processes, and data-centric campaign analyses, with the universal theme of Bridging Mobile Journeys.
We hope you and your team will join us December 4-5 in San Francisco for Branchout 2017, two days of compelling talks and insightful sessions dedicated to mobile product and marketing strategies.
Branchout is the premier two-day industry event bringing together over 350 mobile marketers and product experts who are moving mobile forward. Through insightful content-focused sessions, you’ll refine strategies to tackle the most pressing challenges affecting the industry today, while expanding your professional network. Branchout aims to share content to help brands navigate the most difficult areas in successful mobile strategy. Discussions will range from the most noteworthy mobile trends and actionable tactics to optimize marketing campaigns, to methods of building mobile experiences across channels and platforms and rethinking mobile attribution in an increasingly fragmented ecosystem.
We’ve lined up some of the most amazing speakers in mobile. Check them out at branchoutsf.com.
We want to do more than merely scratch the surfaces of cross platform marketing, attribution and product management. Instead, we’ll address product and campaign strategy, development methodologies, and other aspects of cross platform products and marketing in greater depth than any other mobile-focused event. Branchout will be a great opportunity to learn from both leaders and peers in mobile about the real challenges faced day in and day out, as well as the strategies and technologies being applied to solve them.
Additionally, after running 200+ Mobile Growth Meetups ourselves, we have learned that making meaningful connections with peers who face similar problems is an important part of building a successful community. We’ve been to many events where content was built into sessions and panels while networking time was unplanned. Personally, the best events I’ve experienced were founder events with roundtable discussions on relevant topics about which I could make meaningful connections with others—and we aim to recreate that experience and impact through the 30+ Branchout roundtables led by mobile leaders and peers alike.
Tickets are on sale now. Take advantage of the Super Early Bird Pricing! It’s the best price with the most value: full-access to all sessions, roundtables, and networking events!
We’ll continue to update the event site with new information and speakers so check back regularly or sign up to have updates delivered to your inbox. Our initial speakers include:
Mada co-founded Branch in 2014, masterminding the community-driven marketing strategy behind the company’s early, explosive success. Mada currently leads marketing and new market development for Branch, and she remains deeply involved in the company’s global culture initiatives, which have led to several industry awards.
Aug 23, 2017
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