Announcing the 2021 Mobile Growth Awards Finalists

Mada Seghete

November 12th, 2021

For the second straight year, Branch’s Mobile Growth Awards have been open to nominees from across the mobile marketing landscape, and once again, I’ve been inspired by the response that we’ve received — over 200 nominations in eight different categories. This year’s nominees represented an evolution of the industry when compared to last year’s — a sign of the changes inherent in a world moving from dealing with COVID-19 to one recovering from it. The finalists that our judges have selected speak to this new world where mobile means more than ever — all of them are innovators and trendsetters who are excelling at their craft and pushing their brands toward a future that looks bright.

Here are the finalists in our eight award categories:

Best Overall Growth Campaign: A look at the campaigns that created new and innovative channels, techniques, tactics, or strategies to increase mobile growth over the past year.

  • Sarah Pennington, Senior eCommerce Associate, QVC
  • Mahip Dwivedi, Head of Mobile Marketing, Flipkart
  • Lucia Aguilar, Founder and CEO, TATAM Digital
  • Oleh Myslinskyy, Manager – Digital Activation, Philips
  • Maria Lambreva, Performance Marketing Manager, Wirex
  • Erica Taylor, Associate Director, Bamboo

Best Mobile Viral Campaign: Recognizing one of this year’s most viral mobile marketing campaigns.

  • Waruni Algama, Senior General Manager, Dialog Axiata
  • Julian Dunn, Head of Product, BeautyBay
  • Suzie Jang, Senior Integration Manager, Ipsy

Best Phygital Experience: Campaigns that transformed traditional offline marketing by blending the best of physical and digital to improve the consumer journey.

  • James Quinn, Head of Performance Marketing, News UK
  • Tiago Lessa, Head of Marketing, Globoplay
  • Phillip Lee, Brand & Product Leader, Afterpay
  • Hari Lakshmana, Growth Leader, Credit Karma
  • George Boutsalis, Co-Founder and CEO, Cast

Best Digital Transformation: Celebrate business innovation through digital transformation, resulting in increased engagement, user acquisition, or revenue.

  • Hilda Limyanton, Head of Funding, PT Bank KEB Hana
  • Dave Favicchio, Senior Product Manager, CVS
  • Juan Alvear, Marketing Technology Manager, Equinox Media
  • Blaise Lipan, Senior Manager – Software Management, QVC

Best Mobile Engagement Campaign: This award is open for entries highlighting a feature or campaign that delivered the best mobile engagement through personalization.

  • Julia Miller, Executive Director of Creative Services, E*Trade
  • Roberto Lancione, Director of Software Development Bell Canada
  • Jason Elk, Head of Performance Marketing, Nine
  • Barbara Schädel, eCommerce App Manager, Boohoo.com

Best Retention Campaign: This award is open for entries highlighting a campaign delivering the best retention campaign on mobile.

  • Taylor Chew, Marketing Manager, WayBetter
  • Lomit Patel, SVP of Growth, IMVU
  • Aakash Goyal, AVP of Marketing, GoMechanic
  • Sylvia van ‘t Schip, Senior Online Marketing Manager, Talpa Network

Best Onboarding Activation Campaign: Highlighting a highly successful mobile onboarding activation campaign.

  • Roberto Lancione, Director of Software Development, Bell Canada
  • Jonathan Moss, CRM, and CX Consultant, News UK
  • George Boutsalis, Co-Founder and CEO, Cast
  • Norman Nielsen, VP Growth – Organic & CRM, Omio

Best Mobile Innovation: Recognizing creative thinking and outstanding innovation on mobile.

  • Mitul Lakhani, Head of Digital Product, Showpo
  • Sebastian Neylan, Growth Marketing Manager, Up Banking
  • Morgane Merlier, Traffic Manager, La Redoute
  • Lucia Aguilar, Founder and CEO, TATAM Digital
  • Matt Spraley, Senior Engineer, Mailchimp
  • Benjamin Okkenga, Senior Product Manager Product & Digital, RTL2

Selecting Top of League Experiences

The submissions to the awards include a wide variety of stories and strategies that ironed out some of the challenges of this year and heightened our joys. Judging these entries are masters of mobile themselves from leading brands such as Reddit, Spirit Airlines, Calm, L Brands, MakeMyTrip, etc.

Celebrating Masters of Mobile 

The award winners will be announced in December.

For more information, head to Mobilegrowth.org/awards to learn more about this year’s awards.

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