Announcing the 2021 Mobile Growth Awards

Scott Fried

September 13th, 2021

It’s once again time for Branch’s annual Mobile Growth Awards, designed to recognize the difference-makers and innovators in the mobile space. Last year’s awards saw more than 300 nominees vie for recognition in a variety of categories, with 50 entries from around the world named as finalists. In the end, eight winners were selected and honored for their mobile success.

2021 marks the second time the Mobile Growth Awards are being held, and this year will see the introduction of two new categories: Best Retention Campaign and Best Mobile Engagement Campaign. Judges for this year’s awards include representatives from companies such as Reddit, Credit One Bank, Google, LBrands, and OVO.

Nominations for the 2021 Mobile Growth Awards will be open until Friday, October 29. Finalists will be announced by November 19, and winners will be announced by December 21.

Have an exceptional growth leader in mind? Submit an entry!

Mobile Growth Awards:

Best Mobile Viral Campaign is open for entries that recognize one of this year’s most viral mobile marketing campaigns. (Last year’s winner: Shivangi Gupta, Limeroad.com)

Best Overall Growth Campaign is open for entries that have created new and innovative channels, techniques, tactics, or strategies to increase mobile growth over the past year. (Last year’s winner: John Ostrowski, Brainly)

Best Phygital Experience is open for entries that have transformed traditional offline marketing by blending the best of physical and digital to improve the consumer journey. (Last year’s winner: Brita Voris, Wine.com)

Best Retention Campaign is open for entries highlighting a campaign delivering the best retention on mobile. (New category)

Best Mobile Engagement Campaign is open for entries highlighting a feature or campaign that delivered the best mobile engagement through personalization. (New category)

Best Digital Transformation is open for entries that drove business innovation through digital transformation, resulting in increased engagement, user acquisition, or revenue. (Last year’s winner: Ershad Ahamed, OVO)

Best Mobile Innovation is open for entries that recognize creative thinking and outstanding innovation on mobile. (Last year’s winner: Ratnesh Neema, Lenskart)

Best Onboarding/Activation is open for entries highlighting a highly successful mobile onboarding activation campaign. (Last year’s winner: John Dickson, Hibbett City Gear)

Frequently Asked Questions

Q: Can I self nominate?

A: Yes, of course! The nomination process is broken out into two parts. 

Part 1: Entry submission – you can self nominate or someone can nominate you for an award on your behalf.

Part 2: Formal application – an application will be sent out to the person who submitted the nomination. The application will need to be completed within five business days of the initial entry and can be completed by the person submitting the nomination or the nominee.

Q: What if I was nominated but the application was not submitted?

A: If we did not receive the completed application, Branch will reach out to the nominee to schedule a short interview.

Q: Is this program limited to US nominees only?

A: No, in fact, we encourage global participation.

Q: How are the winners selected?

A: Our panel of judges will review each submission and select the winners.

Q: Are Branch customers automatically nominated?

A: No, this program is run independently. Any Branch customer wishing to participate must apply.

Q: How will I be notified if I am selected?

A: We will announce the winners in December.

If you have any questions regarding the nomination process, please contact us at mobilegrowthawards@branch.io.

Branch provides the leading cross-platform linking and attribution platform, offering solutions that unify user experience and measurement across devices and channels. Branch has been selected by over 75,000 apps since 2014 including Adobe, BuzzFeed, Yelp, and many more, improving experiences for more than 3 billion monthly users across the globe. Learn more about Branch or contact sales today.
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