Announcing the New and Improved Brunch Metrics

Mada Seghete

April 1st, 2016

Based on popular demand from our user community, we’re rebranding from Branch Metrics to the all new Brunch Metrics! 

At Brunch, partners come first. We heard you loud and clear when you voiced your preference for Brunch. Below are a few of the comments we’ve received that compelled us to make this change. 


Alongside the new name, we’ve also added new product offerings: Brunch Links, and Mimosa Analytics. These new features will provide unparalleled insight into the performance of your Brunch campaigns.

To celebrate the launch, we kicked off the day with an office brunch, a new line of swag and a new website (! Check it out and let us know what you think!



Branch provides the leading cross-platform linking and attribution platform, offering solutions that unify user experience and measurement across devices and channels. Branch has been selected by over 75,000 apps since 2014 including Adobe, BuzzFeed, Yelp, and many more, improving experiences for more than 3 billion monthly users across the globe. Learn more about Branch or contact sales today.
Subscribe now for a weekly blog digest containing mobile growth tips, industry updates, and product announcements!