Aarushi Singh

Content Lead APAC

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The Ultimate Checklist for 8 User Acquisition Strategies That Actually Work

Mobile user acquisition is typically seen as a numbers game. It’s all about leveraging as many marketing channels as possible with the assumption that the wider you cast your ne...

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How To Increase Your Mobile Conversion Rates in a Privacy-led World

Privacy regulations have dramatically expanded in recent years as consumers worry more about sharing their personal information and how that information is used. In response, ma...

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Mobile User Acquisition Strategy: Drive Users to your App (Part 1)

Mobile user acquisition is based on a multi-pronged strategy that focuses on building a better user experience. But it’s tough to stand out from the crowd. There are 5.7 million...

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How a Leading Australian Sports Betting App is Driving User Acquisition and Measuring Attribution

Sports betting isn’t something new in the Australian market. However, COVID-19 and the proliferation of internet-enabled devices, especially smartphones, are pushing online bett...

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How Mobile App Marketers Can Make the Most Out of the IPL 2022 Season

Who doesn’t love a great cricket match played by the world’s most renowned players with a side of fun commercials? The Indian Premier League (IPL) is a professional Twenty20 cri...

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How Apps Can Use First-Party Data to Drive Growth

As data sharing practices become more stringent and the focus on privacy increases, mobile app marketers are shifting away from third-party data and looking for more reliable, a...

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How to Re-Engage Existing Mobile App Users Using Referrals

Referrals are an excellent growth driver to bring in valuable, engaged users with very low financial investment. A successful referral program can have a domino effect on your c...

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How GoMechanic’s Strategic Partnership With Branch Helped Them Drive a 137% Increase in Orders

GoMechanic is one of the largest auto aftermarket startups in India and with over 1 Million downloads on the play store, their mobile app is a key part of their growth strategy....

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