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SKAdNetwork 4.0 Is Out — What Happens Now?

In a surprise launch at the end of October, Apple released SKAN 4.0 with iOS 16.1. Since then, the most sophisticated marketers have been scrambling to understand what they need...

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AdLibertas Acquired by Branch

AdLibertas has been acquired by Branch! By joining Branch, the first-party data platform for app developers will be able to increase the scale and effectiveness of its offering...

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