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How to Set Up An iOS and Android Smart App Banner

Smart banners help you bring users from your website into your app. Find out how to configure smart banners on iOS and Android, and build your own custom banners with Branch Jou...

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Branch Raises $300 Million at $4 Billion Valuation to Crack Open Walled Gardens

Since its inception, the world wide web has opened up the internet to everyone. It makes it possible for all of us to connect, share, and communicate like never before in histor...

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Like Facebook in 2017, Apple Closes “Deep Link” Ad Tracking Loophole

Apple recently closed a loophole that could have allowed deep links to be exploited as an ATT workaround. Learn more in the post.

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iOS 14 AppTrackingTransparency: Balancing Rebellion and Conservation

The iOS 14 changes are a perfect example of needing to balance policy compliance and fight for the rights of mobile-focused businesses. Learn more in our latest blog post.

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The App Attribution Industry Is Dead. Embrace the Post-IDFA Era with Branch

Note: As of January 28th, 2021, Apple has changed its policies regarding attribution on iOS 14. Read about that update and Branch’s latest stance here.  Update: we have publishe...

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Data Privacy Principle: Branch Will Never Rent or Sell Our Customers’ User Data

As a data-dependent company, protecting our customers’ data is a primary consideration that drives every decision we make. Our Privacy Principles are so important to us th...

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The Threat of Walled Gardens on Mobile Advertising

You know the struggles. A new user just downloaded your app, and you have no idea where they came from. Both Facebook and Google are sending you a bill for an advertisement that...

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Mobile Sharing and Referral Feature Benchmarks from Branch

You’ve all heard the stories or know someone from your network who built a business primarily on virality. Virality is a challenging feature to build, optimize, and measure, esp...

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How to Build a Data-Dependent Company When Data is a Bad Word

Data powers and improves every aspect of our lives. A modern car generates 25 GB of data per hour working to monitor health and keeping drivers safe. A modern airplane generates...

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Time Matters For Cross-Platform Attribution: A Peek into Branch Product Strategy

“We chose Branch because they have the biggest data set to solve the cross-platform issue, which translates to greatly increased accuracy and reduced discrepancies. Comparing th...

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How To Deep Link Out of Your App

One of the most painful things we deal with at Branch on a regular basis are the poor attempts of platform developers to implement support for 3rd party deep linking. First, let...

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