“We chose Branch because they have the biggest data set to solve the cross-platform issue, which translates to greatly increased accuracy and reduced discrepancies. Comparing them to alternatives, we saw…
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One of the most painful things we deal with at Branch on a regular basis are the poor attempts of platform developers to implement support for 3rd party deep linking….
Spending my whole working life in Silicon Valley and watching tech companies grow, I have noticed that there are certain moments in a company’s history that, in an instant, dramatically…
Today, we’re launching Universal Ads, a product that allows marketers to measure mobile advertising campaigns across web and app properties. Universal Ads uses our People-Based Attribution Engine, making it the…
Opening an installed app from a browser is often referred to as “deep linking”, and with this guide you’ll learn how to deep link into your Android app for yourself….
Traditional HTTP URLs can navigate to websites, but not to apps. Mobile deep linking fixes this problem by enabling links to install, open, and pass data into your app, allowing…
Traditional HTTP URLs can navigate to websites, but not to apps. Mobile deep linking fixes this problem by enabling links to install, open, and pass data into your app, allowing…
Traditional URLs can navigate to websites, but not to apps. Mobile deep linking fixes this problem by enabling links to install, open, and pass data into your app. Deep linking…
With iOS 11, Apple is making two big changes to how cookies can be used on the web and within apps. First, all in-app instances of Safari (also known as…
It’s been nearly 2 years since Apple sounded the bell to officially make URI schemes impossible to use in Safari due to the horrible error modal. Then, over a year ago,…
According to a recent study, over 30% of all app downloads originate from a friend’s recommendation. That means that someone shared the app with a friend via a link or…
This year, Apple announced that starting with iOS 11, all instances of Safari will no longer share the same cookie space. This means that cookies set in the main Safari browser…