Apple recently closed a loophole that could have allowed deep links to be exploited as an ATT workaround. Learn more in the post.
The iOS 14 changes are a perfect example of needing to balance policy compliance and fight for the rights of mobile-focused businesses. Learn more in our latest blog post.
Note: As of January 28th, 2021, Apple has changed its policies regarding attribution on iOS 14. Read about that update and Branch’s latest stance here. Update: we have pub...
As a data-dependent company, protecting our customers’ data is a primary consideration that drives every decision we make. Our Privacy Principles are so important to us th...
You know the struggles. A new user just downloaded your app, and you have no idea where they came from. Both Facebook and Google are sending you a bill for an advertisement that...
You’ve all heard the stories or know someone from your network who built a business primarily on virality. Virality is a challenging feature to build, optimize, and measure, esp...
Data powers and improves every aspect of our lives. A modern car generates 25 GB of data per hour working to monitor health and keeping drivers safe. A modern airplane generates...
“We chose Branch because they have the biggest data set to solve the cross-platform issue, which translates to greatly increased accuracy and reduced discrepancies. Comparing th...
One of the most painful things we deal with at Branch on a regular basis are the poor attempts of platform developers to implement support for 3rd party deep linking. First, let...
It’s a common misconception that all deep linking is the same, and that it can be treated as a commoditized piece of infrastructure that can be solved by simply enabling Apple’s...
We often see dubious claims in the market where a company will claim to be the most popular tool for this or that, and we felt that it’d be important to clear the air on exactly...
