Learn about two new pieces of attribution-related functionality from Apple: view-through attribution in SKAdNetwork and PCM support for app-to-web campaigns. Discover what this means for mobile marketers.
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At Branch, we designed our linking infrastructure to be the most sophisticated solution in the industry. Thanks to our 30,000+ integrated partner apps, the Branch Link Graph is the largest…
Twitter has just released their largest app update in years. Aside from the redesigned UI and live activity update functionality, the iOS version of Twitter’s new app includes some under-the-hood…
This is a guest post by Stephen Smith, Founder and CEO of nOCD. nOCD gives people with OCD effective therapy and real-time data about their treatment, helping users live more…
Apple used WWDC this year to announce exciting new iOS technologies like Augmented Reality and more powerful Siri voice control. Of course, anyone involved in the mobile ecosystem knows those…
If you’ve run mobile ad campaigns on Facebook, you’re familiar with the elegant deep linking options their ads provide. But unfortunately, organic Facebook posts are a whole different story. Why…
At some point in early 2017, a few enterprising scammers figured out how to hijack iOS Safari via an infinite loop of custom URI scheme redirects. The result was essentially…
If you came here looking for a simple solution to the problem of tracking Universal Link clicks, let’s get the bad news out of the way: it is almost impossible…
If you have ever tried to build anything more than a very basic mobile app, you probably ran into the need for a backend. You likely then discovered that designing…
This is the second in a two-part series about the future of links. Part one recapped the history of links on the web and how things became so broken on…
This is the first in a two-part series about the future of links. In this post, we will recap the history of links on the web and how things became…
At Branch, we have noticed something obvious: app developers often want to link directly into other apps. It sounds simple, but this is often frustratingly difficult to implement. That’s why…