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For most app marketers, Facebook ads have always been a key part of any user acquisition strategy. Many things have changed in the world of mobile over the last few years — espe...
How will Apple's removal of uninstall tracking on iOS 15 affect the mobile industry? Read more to find out.
Apple announced new changes at WWDC 2021, including what's to come with iOS 15. Learn what the changes entail and what they mean for the mobile industry.
What do the most recent ATT opt-in and iOS 14.5 adoption rates mean for the mobile industry? Read to discover more about what the data points mean, why they vary, and what comes...
Learn how iOS 14.5 changes will be reflected in your Branch data, and learn what updates to make to your Branch app configuration.
Learn about two new pieces of attribution-related functionality from Apple: view-through attribution in SKAdNetwork and PCM support for app-to-web campaigns. Discover what this ...
At Branch, we designed our linking infrastructure to be the most sophisticated solution in the industry. Thanks to our 30,000+ integrated partner apps, the Branch Link Graph is ...
Twitter has just released their largest app update in years. Aside from the redesigned UI and live activity update functionality, the iOS version of Twitter’s new app includes s...
This is a guest post by Stephen Smith, Founder and CEO of nOCD. nOCD gives people with OCD effective therapy and real-time data about their treatment, helping users live more an...
Apple used WWDC this year to announce exciting new iOS technologies like Augmented Reality and more powerful Siri voice control. Of course, anyone involved in the mobile ecosyst...
If you’ve run mobile ad campaigns on Facebook, you’re familiar with the elegant deep linking options their ads provide. But unfortunately, organic Facebook posts are a whole dif...