Author: Alex Bauer

blog_og_fb-google-branch_1200x628-768x402.png

Facebook Mobile Attribution Update: AMM Deprecation and Google Play Install Referrer Support

For most app marketers, Facebook ads have always been a key part of any user acquisition strategy. Many things have changed in the world of mobile over the last few years — espe...

Blgo_OG_Uninstall-Tracking-on-iOS-is-dead_v2_1200x628_x2-768x402.png

Apple Just Killed Uninstall Tracking on iOS 15, and That’s A Good Thing

How will Apple's removal of uninstall tracking on iOS 15 affect the mobile industry? Read more to find out.

OG_WWDC-2021_and_iOS_15_OPT2-1-768x402.png

WWDC 2021 and iOS 15: What Apple Announced and What Mobile Marketers and Product Managers Need To Know

Apple announced new changes at WWDC 2021, including what's to come with iOS 15. Learn what the changes entail and what they mean for the mobile industry.

Johanna-Blog-OG-NEW-1-768x402.png

Attribution After iOS 14.5: What Does the Data Tell Us About Why the Apocalypse is So Quiet?

What do the most recent ATT opt-in and iOS 14.5 adoption rates mean for the mobile industry? Read to discover more about what the data points mean, why they vary, and what comes...

ad-analytics-changes-768x402.png

Branch Ads Analytics Changes for iOS 14.5

Learn how iOS 14.5 changes will be reflected in your Branch data, and learn what updates to make to your Branch app configuration.

TEMPLATE-Blog-OG-768x402.png

SKAdNetwork 2.2 View-Through Attribution and PCM: What They Mean for Mobile Marketers

Learn about two new pieces of attribution-related functionality from Apple: view-through attribution in SKAdNetwork and PCM support for app-to-web campaigns. Discover what this ...

Deep-Link-Bridge.png

Does Device ID Coverage Matter for Deep Links?

At Branch, we designed our linking infrastructure to be the most sophisticated solution in the industry. Thanks to our 30,000+ integrated partner apps, the Branch Link Graph is ...

new-twitter-cover-768x544.jpg

What the Twitter Update Means for Deep Linking

Twitter has just released their largest app update in years. Aside from the redesigned UI and live activity update functionality, the iOS version of Twitter’s new app includes s...

nOCD-cover-768x402.png

The Secrets Behind nOCD’s Early Stage App Growth

This is a guest post by Stephen Smith, Founder and CEO of nOCD. nOCD gives people with OCD effective therapy and real-time data about their treatment, helping users live more an...

ios11-01-768x402.png

WWDC 2017: What’s Coming in iOS 11 for Deep Linking and App Discovery

Apple used WWDC this year to announce exciting new iOS technologies like Augmented Reality and more powerful Siri voice control. Of course, anyone involved in the mobile ecosyst...

How_to_Deep_Link_Off_of_Facebook_in_2016-768x432.png

Deep Linking from Facebook: Best Practices & Tips

If you’ve run mobile ad campaigns on Facebook, you’re familiar with the elegant deep linking options their ads provide. But unfortunately, organic Facebook posts are a whole dif...

Subscribe now for a weekly blog digest containing mobile growth tips, industry updates, and product announcements!