Alex Bauer

Head of Product and Market Strategy

Alex joined Branch as a Developer Advocate in 2016, and helped build the company's early developer relations and long-tail adoption strategies. He works closely with teams across the organization to help shape Branch's place in the mobile ecosystem, writes the Mobile Growth Newsletter, and tweets regularly about mobile-related topics at @alexdbauer.

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When You Work With Branch, Your Data Is Yours. Period

You cannot succeed in the digital world without working with partners, so it's critical to make sure you're keeping good company. At Branch, our commitment is to be an industry...

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Critical Conversations: What Are Mobile Leaders Discussing in 2022?

At the recent Leaders in Mobile (LIM) retreat in Kapolei, Hawaii, attendees exchanged ideas and discussed how mobile has shifted and where it’s going next. 

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What Is Android Privacy Sandbox? Is This The IDFA Apocalypse All Over Again?

Google has announced Privacy Sandbox on Android, but there are a number of things that will hopefully keep this from being a repeat of iOS 14.

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How Coinbase Did It: A Teardown of the 2022 Super Bowl QR Code Commercial

At this year's Super Bowl, crypto was everywhere, and Coinbase is getting most of the follow-up buzz thanks to a quirky commercial that featured nothing more than a simple, colo...

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Facebook Mobile Attribution Update: AMM Deprecation and Google Play Install Referrer Support

For most app marketers, Facebook ads have always been a key part of any user acquisition strategy. However, a significant update is coming to the data available from Facebook's ...

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Apple Just Killed Uninstall Tracking on iOS 15, and That’s A Good Thing

How will Apple's removal of uninstall tracking on iOS 15 affect the mobile industry? Read more to find out.

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WWDC 2021 and iOS 15: What Apple Announced and What Mobile Marketers and Product Managers Need To Know

Apple announced new changes at WWDC 2021, including what's to come with iOS 15. Learn what the changes entail and what they mean for the mobile industry.

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Attribution After iOS 14.5: What Does the Data Tell Us About Why the Apocalypse is So Quiet?

What do the most recent ATT opt-in and iOS 14.5 adoption rates mean for the mobile industry? Read to discover more about what the data points mean, why they vary, and what comes...

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Branch Ads Analytics Changes for iOS 14.5

Learn how iOS 14.5 changes will be reflected in your Branch data, and learn what updates to make to your Branch app configuration.

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SKAdNetwork 2.2 View-Through Attribution and PCM: What They Mean for Mobile Marketers

Learn about two new pieces of attribution-related functionality from Apple: view-through attribution in SKAdNetwork and PCM support for app-to-web campaigns. Discover what this ...

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Does Device ID Coverage Matter for Deep Links?

At Branch, we designed our linking infrastructure to be the most sophisticated solution in the industry. Thanks to our 30,000+ integrated partner apps, the Branch Link Graph is ...

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