Alex Bauer

Head of Product and Market Strategy

Alex joined Branch as a Developer Advocate in 2016, and helped build the company's early developer relations and long-tail adoption strategies. He works closely with teams across the organization to help shape Branch's place in the mobile ecosystem, writes the Mobile Growth Newsletter, and tweets regularly about mobile-related topics at @alexdbauer.


What the Twitter Update Means for Deep Linking

Twitter has just released their largest app update in years. Aside from the redesigned UI and live activity update functionality, the iOS version of Twitter’s new app includes s...


The Secrets Behind nOCD’s Early Stage App Growth

This is a guest post by Stephen Smith, Founder and CEO of nOCD. nOCD gives people with OCD effective therapy and real-time data about their treatment, helping users live more an...


WWDC 2017: What’s Coming in iOS 11 for Deep Linking and App Discovery

Apple used WWDC this year to announce exciting new iOS technologies like Augmented Reality and more powerful Siri voice control. Of course, anyone involved in the mobile ecosyst...


Deep Linking from Facebook: Best Practices & Tips

If you’ve run mobile ad campaigns on Facebook, you’re familiar with the elegant deep linking options their ads provide. But unfortunately, organic Facebook posts are a whole dif...


The iOS Security Alert Is Killing App Store Downloads

At some point in early 2017, a few enterprising scammers figured out how to hijack iOS Safari via an infinite loop of custom URI scheme redirects. The result was essentially low...


How To Track and Attribute Universal Links

Universal Links are known for being difficult to measure, but this guide walks you through the steps to track and attribute your Universal Links.


Is Branch a Replacement for Firebase Dynamic Links?

If you have ever tried to build anything more than a very basic mobile app, you probably ran into the need for a backend. You likely then discovered that designing and maintaini...


How to Build a Linking Solution for Every Device

This is the second in a two-part series about the future of links. Part one recapped the history of links on the web and how things became so broken on mobile. In this post, we ...


Is Deep Linking Enough?

This is the first in a two-part series about the future of links. In this post, we will recap the history of links on the web and how things became so broken on mobile. Read par...


The Solution for App to App Linking

At Branch, we have noticed something obvious: app developers often want to link directly into other apps. It sounds simple, but this is often frustratingly difficult to implemen...


The Importance of Matching Accuracy in Deep Linking

So you’ve heard about this thing called “deep linking.” Maybe someone mentioned it in the morning stand-up, or it came through in one of those weekly industry newsletters. But w...

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