Author: Alex Bauer

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The iOS Security Alert Is Killing App Store Downloads

At some point in early 2017, a few enterprising scammers figured out how to hijack iOS Safari via an infinite loop of custom URI scheme redirects. The result was essentially low...

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How To Track and Attribute Universal Links

If you came here looking for a simple solution to the problem of tracking Universal Link clicks, let’s get the bad news out of the way: it is almost impossible to build yourself...

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Is Branch a Replacement for Firebase Dynamic Links?

If you have ever tried to build anything more than a very basic mobile app, you probably ran into the need for a backend. You likely then discovered that designing and maintaini...

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How to Build a Linking Solution for Every Device

This is the second in a two-part series about the future of links. Part one recapped the history of links on the web and how things became so broken on mobile. In this post, we ...

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Is Deep Linking Enough?

This is the first in a two-part series about the future of links. In this post, we will recap the history of links on the web and how things became so broken on mobile. Read par...

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The Solution for App to App Linking

At Branch, we have noticed something obvious: app developers often want to link directly into other apps. It sounds simple, but this is often frustratingly difficult to implemen...

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The Importance of Matching Accuracy in Deep Linking

So you’ve heard about this thing called “deep linking.” Maybe someone mentioned it in the morning stand-up, or it came through in one of those weekly industry newsletters. But w...

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Introducing Custom Subdomains – {{yourapp}}.app.link

Starting today, all new Branch partners will get branded links with no additional configuration. You can finally have {{yourapp}}.app.link for your app! Branch provides the lead...

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Steps To Success: Enabling App Indexing With Branch

“I wish my app could be harder to find” — said no app developer, ever. Branch provides the leading cross-platform linking and attribution platform, offering solutions that unify...

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Creating an App Content Sitemap for Google App Indexing

Eighty-nine percent of smartphone users start with Google when they want to find something on the Internet. And yet, an average user who spends three and a half hours on their p...

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Google Accelerated Mobile Pages (AMP) and the Future of Mobile Web

As of last week, there is a new entry in the alphabet soup of web standards: AMP. You may have already noticed the small gray lightning bolt logo in your Google search results, ...

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