Author: Alex Bauer

How20Links20Work-768x483.png

How to Build a Linking Solution for Every Device

This is the second in a two-part series about the future of links. Part one recapped the history of links on the web and how things became so broken on mobile. In this post, we will cover the solution, and what we have learned at Branch ...

Multi-channel20links.png

Is Deep Linking Enough?

This is the first in a two-part series about the future of links. In this post, we will recap the history of links on the web and how things became so broken on mobile. Read part 2 here, where we cover the solution, and what we have lear...

The_Solution_to_App_to_App_Linking-768x432.png

The Solution for App to App Linking

At Branch, we have noticed something obvious: app developers often want to link directly into other apps. It sounds simple, but this is often frustratingly difficult to implement. That’s why we’re excited to announce a brand new, open-so...

default-img

The Importance of Matching Accuracy in Deep Linking

So you’ve heard about this thing called “deep linking.” Maybe someone mentioned it in the morning stand-up, or it came through in one of those weekly industry newsletters. But what is deep linking and what does it actually do? And what d...

custom-subdomain-setup-768x618.png

Introducing Custom Subdomains – {{yourapp}}.app.link

Starting today, all new Branch partners will get branded links with no additional configuration. You can finally have {{yourapp}}.app.link for your app! Branch provides the leading cross-platform linking and attribution platform, offerin...

Steps_To_Success-_Enabling_App_Indexing_With_Branch-768x432.png

Steps To Success: Enabling App Indexing With Branch

“I wish my app could be harder to find” — said no app developer, ever. Branch provides the leading cross-platform linking and attribution platform, offering solutions that unify user experience and measurement across devices and channels...

allthecooks-app-indexing.png

Creating an App Content Sitemap for Google App Indexing

Eighty-nine percent of smartphone users start with Google when they want to find something on the Internet. And yet, an average user who spends three and a half hours on their phone each day is inside apps for all but 20 m...

default-img

Google Accelerated Mobile Pages (AMP) and the Future of Mobile Web

As of last week, there is a new entry in the alphabet soup of web standards: AMP. You may have already noticed the small gray lightning bolt logo in your Google search results, but if not —  start looking. It’s about to show u...

  • 2
  • |
  • 2
Subscribe now for a weekly blog digest containing mobile growth tips, industry updates, and product announcements!