Alex joined Branch as a Developer Advocate in 2016, and helped build the company's early developer relations and long-tail adoption strategies. He works closely with teams across the organization to help shape Branch's place in the mobile ecosystem, writes the Mobile Growth Newsletter, and tweets regularly about mobile-related topics at @alexdbauer.
“I wish my app could be harder to find” — said no app developer, ever.
Eighty-nine percent of smartphone users start with Google when they want to find something on the Internet. And yet, an average user who spends three and a half hours on their p...
As of last week, there is a new entry in the alphabet soup of web standards: AMP. You may have already noticed the small gray lightning bolt logo in your Google search results, ...
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