Author: Branch Metrics

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Firebase Dynamic Links vs. Branch Links: A Comparison

At Branch, we eat, sleep, and breathe mobile linking. We have been doing this for the last few years, and as app developers ourselves, we’ve been in your shoes and know how critical it is that the platform support your every feature. Bra...

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How to Leverage AdWords to Maximize App Advertising

App advertising through Google AdWords can be incredibly powerful, but it requires finesse to get the results you want. As a growing company ourselves, we appreciate the challenges of building awareness. And as developers, we know how im...

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