Personalizing User Onboarding: The Antidote to Rising User Acquisition Costs

As we’ve noted before, mobile app developers face considerable challenges when trying to build a viable mobile business. However daunting, the challenge is not stopping develope...


Adding Content to Your Mobile Analytics Toolkit

While the reality of building a viable business based on a mobile app is daunting, that’s not stopping tens of thousands of apps from launching every week. To compete with milli...

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