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The Current State of Play Store Attribution Without GAIDs

Just as we thought the dust had settled on GAID-related access for Android 12, Google recently updated their documentation. In the new version, they revised an earlier announcem...

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Branch Supports Advanced Conversions, Snapchat’s Privacy-Centric Mobile Attribution Solution

We're excited to announce that Branch customers can now get deeper insights from their Snapchat campaigns thanks to the introduction of our integration with Snap Advanced Conver...

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Branch SafeTrack™ Ensures End-to-End ATT Compliance for Your Ad Attribution

Since the release of iOS 14.5 in April, SafeTrack™ has been automatically applied to all Branch links created to measure ad campaigns.

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Level Up How You Calculate ROI with Cost-on-Links

Our latest cost-on-links feature allows you to better understand your mobile ad spend, leading to better campaign optimization and ROI. Learn more in the blog post.

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