Author: Eric Stein

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Branch Announces Updated Adobe Campaign Integration

We are pleased to announce our update Adobe Campaign integration. Learn how this partnership can help you drive better customer experiences and business growth.

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Trust and the Importance of the Branch CPP

Trust. It’s a lofty word. All companies talk about it, but how many actually live up to their own hype? As an attribution provider, Branch occupies a very important position in ...

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Announcing The Branch Certified Partner Program

Branch was founded on the idea of enabling collaboration between publishers and marketers. Our core foundation, deep linking technology, was built to ensure marketers and publis...

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Branch is Proud to be Recognized as an Apple Search Ads Partner

Today, we’re excited to announce Branch’s status as an Apple Search Ads Partner. This elite status enables Branch to offer advanced ad attribution insights using data directly f...

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Celebrating One Year of Facebook MMP

Valentine’s Day is an extra special day at Branch: Exactly one year ago today, we officially announced our inclusion in the Facebook MMP program. Prior to that milestone, Branch...

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Announcing Branch’s Premier Partnership with the Adobe Exchange Program

Today, we are officially announcing Branch’s Premier Partnership with Adobe. As the practice of marketing relies increasingly on technology, the Adobe Experience Cloud has...

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This Holiday Season, Don’t “Wrap”

Here at Branch, we’re just back from Branchout, our first-ever mobile industry event dedicated to overcoming mobile fragmentation, building optimal cross-platform experiences, a...

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How Deep Linking Your Emails Drives Revenue

As I’ve written about before, email continues to defy the pundits and to be a critical channel for customer engagement.  The one thing that does undermine the effectiveness...

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Branch and Oracle Responsys Partner to Improve App Marketing Email Performance

Remember email? Yes, email – the tried and true channel of communication that pundits have been declaring passé for years now. And yet, despite the apparent distaste for e...

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The Lowest Hanging Fruit for Mobile Marketers

Mobile linking may be the biggest problem you didn’t know you had. Branch provides the leading cross-platform linking and attribution platform, offering solutions that unify use...

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