Author: Evan Barry

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Why You Should Care About Deep Linking

This is a preview of our latest eBook, Why You Should Care About Deep Linking. To download the full eBook, click here.  Branch provides the leading cross-platform linking and attribution platform, offering solutions that unify user ...

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The Top Strategies for Increasing In-App Purchases

This blog post was originally published in 2016. You can also read recent insights on web-to-app conversions. Here at Branch, we’ve talked a lot about the current mobile ecosystem and the value of app users. For instance, on Black Friday...

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And the Winners of the Mobile Growth Challenge Are…

The wait is finally over! After reviewing all of the amazing submissions to our $10,000 Mobile Growth Challenge, it’s time to announce the winners! With over 250 registrations, the pool of submissions was very competitive and made choosi...

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Measuring the Success (and Failure) of Mobile Marketing Campaigns

Mobile developers are at the heart of everything we do at Branch. From the ease-of-use of our SDK, to the global mobile growth community that we’ve built around the world, our job for the last year and a half has been to help mobile deve...

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How To Optimize a Re-engagement Campaign Using Deep Linking

The following is a guest post by Kat Sherbo, Senior Content Manager of Braze. Kat is a marketer, writer, and editor with a passion for engaging stories. When not at work in the world of content marketing and mobile apps, she can be found...

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Best Practice Guide: Convert Web Traffic to Mobile App Users

This blog post was originally published in 2016. You can also read one of our newer posts on web-to-app conversions. As a mobile developer, you’ve heard all the trends about consumers moving to mobile. The fact that mobile searches overt...

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Introducing Content Analytics for Better App Discovery

At Branch, we believe that app discovery should be far easier for developers. But in the existing ecosystem, it’s hard to make any app stand out from the crowd where discovery tools are either woefully underpowered (i.e., app search in b...

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Improving the Lifetime Value of an App User with Deep Linking

For an app developer to successfully measure the return on investment (ROI) of a growth or marketing campaign, they must understand the lifetime value (LTV) of their users. Also called customer lifetime value (CLTV), the LTV is exactly w...

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New Deepviews Features Allow for Customization and Smart Routing

Since the early September launch, Deepviews has quickly become a popular product for many of our partners. Not only have we seen rapid adoption, we’ve also continued to see amazing results when it comes to optimizing click-to-install rat...

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5 Actionable Steps to Increase App Downloads

All mobile developers want the same thing: to increase the number of people that download their app. Growth hacking is still everyone’s top priority. (Well, except for Bing Gordon. He wants you to worry about retention, but I’ll soon get...

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