This post covers what Branch does, how we think about data science, and how our data infrastructure enables our data scientists. What does Branch do? Since 2014, Branch has focused on building…
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Branch is excited to announce Radar as our newest integration partner! What is Radar? Radar’s industry-leading location platform helps product teams build amazing location-aware experiences. Combining location SDKs, powerful APIs,…
ShopBack is the #1 rewards and discovery platform in Asia-Pacific. It is a one-stop rewards and discovery platform for users to earn cashback while delivering performance-based marketing to merchants. What…
During 2020’s WWDC, Apple announced that with the release of iOS 14 — likely in September or October — the IDFA will now be an exclusively opt-in feature, and that…
Apple’s latest plans for iOS 14 will effectively render the IDFA useless for mobile app advertisers, and Apple’s proposed replacement goes by the name of SKAdNetwork. For better or for…
To say that we’ve seen mobile change dramatically in 2020 would be an understatement. COVID-19 changed the world, including the mobile ecosystem. As a result, we’ve seen various trends like…
Growth Manager Laurent Billieres recently interviewed Mrs. Thi-thom Pham, Head of Marketing at Ascend Group, to discover Ascend’s marketing strategy in the midst of COVID, how they use Branch to…
The spread of the coronavirus has changed the world we live in and the way people interact with each other. With the shift to a more virtual world, people are…
As the world tries to grapple and predict what life will be like after COVID-19, some industries have a unique opportunity to embrace and invest in digital transformation. Users are…
Laurent Billieres, Growth Manager of Southeast Asia at Branch, recently interviewed Pomelo CMO Jean Thomas on digital transformation, retention, Pomelo’s COVID strategy, and more. Jean Thomas discusses the importance of…
Today’s consumers don’t choose a single platform or channel to engage with brands and then just stick to it — nor do they put up with irrelevant, poorly timed, or…
90% of mobile time is spent in apps. The challenge for app developers and mobile marketers is how to engage users so their app is included in that time —…