As the world tries to grapple and predict what life will be like after COVID-19, some industries have a unique opportunity to embrace and invest in digital transformation. Users are…
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Laurent Billieres, Growth Manager of Southeast Asia at Branch, recently interviewed Pomelo CMO Jean Thomas on digital transformation, retention, Pomelo’s COVID strategy, and more. Jean Thomas discusses the importance of…
Today’s consumers don’t choose a single platform or channel to engage with brands and then just stick to it — nor do they put up with irrelevant, poorly timed, or…
90% of mobile time is spent in apps. The challenge for app developers and mobile marketers is how to engage users so their app is included in that time —…
During this challenging time, brands that learn to adapt quickly to changing consumer behaviors will ultimately thrive. By thinking outside of the box and inventing new ways to engage with…
More than half of emails are opened on mobile devices. So, if you’re looking to optimize your brand’s email marketing campaigns, one of the best places to start is by…
No one marvels when water flows from the faucet. When the lights turn on. When the sun rises in the morning and sets at night. When the internet works. These…
Now more than ever, agencies play a critical role in helping brands understand and respond to the changing demands of today’s mobile consumers. From evaluating tools and recommending how best…
According to Sensor Tower, consumer spending in mobile apps grew by 17% in 2019. Similarly, Dice reports that consumers are more likely to convert within an app — 21% of…
We all know that right now is an unprecedented time in history. A common challenge businesses face is how to keep going in spite of the difficulties, but among these…
We’re excited to announce that Branch, the leading deep linking and mobile attribution platform, has been named Adobe 2020 Exchange Enterprise Partner of the Year for Digital Experience, Americas. The…
Among the many strange signals reaching Americans during a period of uncertainty, upheaval, and social distancing are messages of reassurance from our services providers. America is, after all, a services-based…