Author: Brittany Higgins

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Announcing: The First Annual Mobile Growth Awards

Nominate a mobile growth leader in this year's First Annual Mobile Growth Awards!

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Optimizing for Growth: An Interview with Arun Kumar, Director of Growth Marketing,...

In this edition of mobile growth interviews, we speak with Arun Kumar, Director of Growth Marketing at Carousell since 2015, where he built the growth marketing team and has since been overseeing Carousell’s user acquisition and retentio...

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The Gift of Growth: How to Prepare for 2020 Holiday Trends

COVID-19 has widely impacted retailers, and the prevalence of social distancing measures has only made it evident that brands need to adapt to meet the shift in consumer shopping behaviors. As retailers and direct-to-consumer brands fina...

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The Agency View of an IDFA-less Future

Note: As of January 28th, 2021, Apple has changed its policies regarding attribution on iOS 14. Read about that update and Branch’s latest stance here.  Branch recently hosted its first-ever Agency Advisory Council; a close-knit gro...

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How to Increase Mobile App User Engagement

Picture this: you’ve spent months if not years developing your app, and have acquired your first 10,000 users. Finally, your hard work has paid off and you can sleep well at night.  Stop right there! User acquisition is an important...

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How Financial Management App BukuKas Achieves Growth: An Interview with Co-founder...

Lorenzo Peracchione co-founded BukuKas in December 2019 to empower millions of small business owners in Indonesia to go digital, run their business more effectively, and increase their degree of financial inclusion. Lorenzo started his d...

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Is This Old-school Tech the New Biggest Marketing Opportunity?

Quick Response or QR codes were invented by Masahiro Hara to track automobile parts in Japan and have been around since the ’90s but have never really taken off in the west like they have in Asia-Pacific. A big reason: In the past, scann...

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What Are the Differences Between Smart Banners and App Clips?

Driving app growth can often feel like pushing a boulder up a hill. Not only do you have to get your app noticed in a fiercely competitive App/Play Store with over 4 million apps combined, users aren’t too keen on downloading new apps. I...

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The Great iOS 14 Reprieve (For Now)

Note: As of January 28th, 2021, Apple has changed its policies regarding attribution on iOS 14. Information in this blog post may no longer apply. Read about that update and Branch’s latest stance here.  Chalk one up for the rumor mill &...

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