Author: Brianna Harrity, CSM

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The Limitations of SKAdNetwork – Pros and Cons vs. an MMP for Mobile Tracking

Note: As of January 28th, 2021, Apple has changed its policies regarding attribution on iOS 14. Read about that update and Branch’s latest stance here.  Apple’s latest plans for iOS 14 will effectively render the IDFA useless for mo...

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Announcing The 2020 Mobile Growth Handbook: Mobile in the Age of COVID-19

To say that we’ve seen mobile change dramatically in 2020 would be an understatement. COVID-19 changed the world, including the mobile ecosystem. As a result, we’ve seen various trends like the explosion of app use, video services, and d...

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How FinTech Company TrueMoney Optimizes its Marketing Strategy: An Interview With ...

Growth Manager Laurent Billieres recently interviewed Mrs. Thi-thom Pham, Head of Marketing at Ascend Group, to discover Ascend’s marketing strategy in the midst of COVID, how they use Branch to optimize their campaigns, and more. ...

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How Social Apps Meet User Needs During COVID — and How You Can Do the Same

The spread of the coronavirus has changed the world we live in and the way people interact with each other. With the shift to a more virtual world, people are looking for ways to meet new people and interact with their loved ones. Overal...

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How Personal Finance and Banking Apps Upped Their Mobile Game During COVID — and H...

As the world tries to grapple and predict what life will be like after COVID-19, some industries have a unique opportunity to embrace and invest in digital transformation. Users are increasingly turning to technology to connect them with...

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How Online Fashion Brand Pomelo Enhances its Digital Experience: An Interview with...

Laurent Billieres, Growth Manager of Southeast Asia at Branch, recently interviewed Pomelo CMO Jean Thomas on digital transformation, retention, Pomelo’s COVID strategy, and more. Jean Thomas discusses the importance of deep linkin...

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How Braze and Branch Can Drive Powerful, Cohesive, Cross-Platform Customer Experie...

Today’s consumers don’t choose a single platform or channel to engage with brands and then just stick to it — nor do they put up with irrelevant, poorly timed, or broken experiences from the companies they patronize.  That means today’s ...

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Mastering Mobile Email Deep Linking: 3 Things You Need to Know

More than half of emails are opened on mobile devices. So, if you’re looking to optimize your brand’s email marketing campaigns, one of the best places to start is by improving the mobile experience for your customers. One simple, ...

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