Johanna Lazar

Johanna previously owned all Branch content including whitepapers, blog posts, and social media, and coordinated North America webinars. She also moonlighted in the product marketing realm, having owned the product update email, written product blog posts, and helped out with landing pages.

BCP-Branch_Announcement-2-768x402.png

Branch Launches Certified Solution Partner Program for Agencies

Now more than ever, agencies play a critical role in helping brands understand and respond to the changing demands of today’s mobile consumers. From evaluating tools and recomme...

2OG-PatPat-768x402.png

How PatPat Achieved a 4X Increase in Cross-Platform Users

According to Sensor Tower, consumer spending in mobile apps grew by 17% in 2019. Similarly, Dice reports that consumers are more likely to convert within an app — 21% of people ...

travel1200x628@2x-80-768x402.jpg

5 Moves Leaders in the Travel, Hospitality and Events Industry are Making to Weather the Storm

We all know that right now is an unprecedented time in history. A common challenge businesses face is how to keep going in spite of the difficulties, but among these challenges ...

adobeArtboard-1@2x-768x403.png

Branch Named Adobe 2020 Exchange Enterprise Partner of the Year

We’re excited to announce that Branch, the leading deep linking and mobile attribution platform, has been named Adobe 2020 Exchange Enterprise Partner of the Year for Digital Ex...

BankingOG-1200x628@2x-768x402.png

Retail Banks are Going to Change Forever, and it’s About Time

Among the many strange signals reaching Americans during a period of uncertainty, upheaval, and social distancing are messages of reassurance from our services providers. Americ...

appfollowOG-1200x628-copy-8@2x-768x402.png

2020 App Store Optimization Checklist

App Store Optimization (ASO) is often about making small changes to your app page, which could have a noticeable impact on your app’s search ranking and visibility in the stores...

OG_How-to-Grow-Your-App-with-Influencer-Marketing-768x402.png

How to Grow Your App with Influencer Marketing: 5 Emerging Trends

42% of marketers view influencer marketing as a key channel for attracting new app users, according to a recent Branch Mobile Growth Survey. By engaging advocates, influencers, ...

5-examples-of-Seamless1200x628@2x-1-768x402.png

5 Examples of Seamless Cross-Platform Experiences to Drive App Growth

52% of customers are less likely to engage with a company because of a bad mobile experience. It’s essential to provide flawless user experiences that acquire, engage and retain...

1200x628@2x-1-768x402.png

5 Reasons Your Restaurant Needs an App

90% of time on a smartphone is spent in apps, and 53% of smartphone users make purchases from company-specific apps. For Quick Service Restaurants, this presents an opportunity ...

1200x628@2x-80-768x402.jpg

5 Tips to Increase App User Engagement and Retention

You can have a highly effective app install campaign that brings you new users and increases installs, but that doesn’t mean you should stop there. 71% of app users churn in the...

OGOG-1200x628@2x-768x402.png

What are the Best Mobile Ad Formats?

More and more consumers are spending time on mobile devices instead of their desktops. In fact, 58% of all site visits occur on mobile, and that number is projected to keep grow...

Subscribe now for a weekly blog digest containing mobile growth tips, industry updates, and product announcements!