Author: John Tintle

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New White Paper: The 2019 Playbook for Cross-Platform Deep Linking and Attribution

At Branch, we got into deep linking and attribution because they’re core to experiences mobile users value and brands require. They make digital marketing perform the way it sho...

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How App Analytics Platforms Benefit from Best-in-Class Attribution Data

App analytics are only as useful as the attribution data that makes them work. The data is the fuel. Today we’ll showcase why leading digital brands are placing a premium on acc...

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The Best Attribution and Deep Linking Solutions for iOS and Android

Advances in attribution and deep linking have changed marketer expectations and technology stacks. Today we’ll share an update on how leading digital brands are using multi-touc...

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Deep linking: From URL and URI schemes to Universal Links, App Links, and beyond

If links are to be used everywhere, they need to work everywhere. Today we’ll recap how the evolution of URL and URI schemes has impacted Universal Links and App Links, and disc...

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Tonsser Uses Branch to Win User Engagement and Lower CPI

Tonsser, Europe’s most popular social network for youth footballers, needed to refresh their game plan for engaging users on Snapchat. Branch and Tonsser connected on a strategy...

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New White Paper: The Product Manager’s Guide to Cross-Platform Onboarding Experiences

Onboarding experiences often determine whether or not an app will succeed and generate ROI or retreat to the digital dustbin.  For product managers, winning this high-stake...

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Progressive Web Apps vs Native Apps: Where to Focus Now

Leading product managers are analyzing Progressive Web Apps (PWAs) in greater detail.  Today we’ll summarize key considerations they’re making and the potential impact PWAs will...

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How Product Managers are Unlocking Cross-Platform ROI: 4 Focus Areas

Behind every seamless web and app experience is a product manager who knows how to succeed on multiple fronts.  Here’s how today’s best are mastering the art and sci...

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How Tokopedia Drove 3X Lift in Organic Installs and Reduced Misattribution Across All Channels by 30%

Tokopedia is the largest and fastest growing eCommerce platform in Indonesia. An online marketplace that allows individuals and business owners to open and maintain their stores...

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2018 App Install Trends: Are You Recouping Your CPI?

This article was originally published on the TUNE blog. Branch acquired the TUNE Attribution Analytics product in September 2018, and we have republished select pieces of conten...

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How the App Ecosystem Is Evolving in 2018

This article was originally published on the TUNE blog. Branch acquired the TUNE Attribution Analytics product in September 2018, and we have republished select pieces of conten...

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