Author: Juliana O'Donohue

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How Buzzfeed’s QuizChat Uses Branch for Personalized Welcomes

The BuzzFeed quiz app, QuizChat, brings one of the most popular services of BuzzFeed — their quizzes — directly to mobile users. Hundreds of millions of users have t...

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How Redfin Uses Smart Banners to Convert Web Traffic

This blog post was originally published in 2016. You can also read recent insights on how to implement interstitial ads and banners on mobile. Redfin provides its users with an ...

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How Dubsmash Uses Content Sharing to Boost User Engagement and Retention

The Dubsmash app allows users to record hilarious videos of themselves in which they dub over famous audio snippets. Dubmash videos are incredibly popular and their pervasivenes...

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How Wattpad Uses Smart Banners to Convert Mobile Web Users

This blog post was originally published in 2016. You can also read recent insights on how to use web-to-app banners on mobile. Wattpad provides a space for both writers and read...

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How PicsArt Uses Content Sharing to Drive Growth

With the rise of photo-driven social media the market for photo editing apps has also grown exponentially to provide developers the chance to attract a user base potentially as ...

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App Affiliate Marketing: How to Get Users to Refer Your App

Building a mobile app is hard work. You spend countless hours perfecting the design, content, and user experience and think that getting your app live is the end of the journey....

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