Author: Liz Feller

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How Philips Created a Connected Mobile Experience with Deep Links

Mobile internet use dominates over desktop: 52.6% of website traffic worldwide came from mobile in 2019. If you aren’t providing customers a top-notch mobile experience, the consequences could be deadly to your business. In fact, 9 out o...

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Mobile to Drive Business Growth in 2020

At the start of 2019, it was clear that companies could no longer afford to ignore the impact of mobile. This year, our data is even more powerful, suggesting that mobile must be a core focus of businesses — no matter their vertical — in...

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4 Ways Mobile Marketers Can Create Relevant, Cross-Channel Experiences

It’s a brand new (mobile) world! There’s no denying it – consumers are tethered to their phones. With Sendpulse reporting that 83% of millennials sleep with their phones beside them in bed, and eMarketer projecting US m-commerce sa...

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Understanding the True Customer Journey: A Branch Predictive Modeling Algorithm Us...

What is the most common pre-install user journey for my app? Is there a channel where engagement directly correlates to shorter click-to-conversion paths? Are specific top of funnel marketing activities more influential than others? A cu...

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Seamless Mobile Experiences Play a Key Role in Digital Transformation: A Sears &am...

There have never been more channels through which to engage your customers. This is both an exciting opportunity and a major challenge for brands — especially for those new to the mobile ecosystem. What is Digital Transformation? Accordi...

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How Jora Increased App Installs by 80%

According to Statista, app downloads worldwide reached 204 billion in 2019 from 192.45 billion in 2016. As mobile app usage continues to increase, mobile marketers and app developers must think about how to leverage new channels  — ...

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The Marketer’s Guide to Email Campaigns That Drive Revenue

Email remains a critical channel for reaching consumers. Statista predicts that by 2022, the global number of email users will reach 4.3 billion — and that by the same year, 333 billion emails will be sent daily. So the audience is there...

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How ZAFUL Drove a 210% Increase in Email Marketing Revenue

According to Fluent, about 3 in 5 consumers check their email on mobile — and 75% of consumers indicate they use their smartphones most often to check email. While email marketing remains an effective channel for reaching users, it’s als...

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How to Measure the ROI of Influencer Marketing Campaigns

Whether or not you personally follow influencers, it’s undeniable that influencer marketing has become a cornerstone of many digital marketing strategies. Spend on influencer campaigns in the second quarter of 2019 topped $314M USD in th...

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5 Keys to Fighting Mobile Ad Fraud

Are we still talking about fraud? Yes. Ad fraud follows dollars, and looking at the accelerated growth that the mobile industry has seen over the past few years, it’s easy to see why fraudulent companies are drawn to this industry. As ad...

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