Mobile internet use dominates over desktop: 52.6% of website traffic worldwide came from mobile in 2019. If you aren’t providing customers a top-notch mobile experience, the consequences could be deadly…
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At the start of 2019, it was clear that companies could no longer afford to ignore the impact of mobile. This year, our data is even more powerful, suggesting that…
It’s a brand new (mobile) world! There’s no denying it – consumers are tethered to their phones. With Sendpulse reporting that 83% of millennials sleep with their phones beside them…
What is the most common pre-install user journey for my app? Is there a channel where engagement directly correlates to shorter click-to-conversion paths? Are specific top of funnel marketing activities…
There have never been more channels through which to engage your customers. This is both an exciting opportunity and a major challenge for brands — especially for those new to…
According to Statista, app downloads worldwide reached 204 billion in 2019 from 192.45 billion in 2016. As mobile app usage continues to increase, mobile marketers and app developers must think…
Email remains a critical channel for reaching consumers. Statista predicts that by 2022, the global number of email users will reach 4.3 billion — and that by the same year,…
According to Fluent, about 3 in 5 consumers check their email on mobile — and 75% of consumers indicate they use their smartphones most often to check email. While email…
Whether or not you personally follow influencers, it’s undeniable that influencer marketing has become a cornerstone of many digital marketing strategies. Spend on influencer campaigns in the second quarter of…
Are we still talking about fraud? Yes. Ad fraud follows dollars, and looking at the accelerated growth that the mobile industry has seen over the past few years, it’s easy…
Users connect with brands across more channels, platforms, and devices than ever before. Statista forecasts that by 2020, there will be around 6.58 network-connected devices per person around the globe…
As India prepares for the peak shopping season, retail brands are ramping up their marketing efforts. While traditional brick-and-mortar stores still account for a significant percentage of sales, the gap…