Author: Anjali Kumar

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The Festive Season Guide for In-App Marketers by Branch & InMobi

As India prepares for the peak shopping season, retail brands are ramping up their marketing efforts. While traditional brick-and-mortar stores still account for a significant p...

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The Ultimate Guide to Mobile App Retargeting in Q4 and Beyond

Q4 is here already. The holidays are right around the corner. Another year has flown by. You’ve likely been hard at work this year driving growth and have built a solid user bas...

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Smart Strategies for Boosting Mobile User Retention and Engagement

The App Store is now over a decade old. According to Statista, over 194B apps were downloaded in 2018. Today there are more than 5B mobile users across the globe. Yet, despite t...

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Product, Partnerships, Performance: Learnings from Mobile Growth Jakarta with Tokopedia, OVO, Gojek, Gramedia Digital Nusantara, and Branch!

The exponential growth of the Indonesian internet economy has placed the country in the top ranks for number of internet users in the world. Recent research conducted by the Ass...

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Decoding Mobile Growth in Southeast Asia with Google, Income, Unilever, Fave, and StashAway.

It’s no surprise that as Southeast Asia is experiencing rapid growth in Internet usage, mobile is at the center. Consisting of Indonesia, Malaysia, the Philippines, Singapore, T...

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Announcing the Home of Our 11th International Office: Sydney!

The new office will act as Branch’s strategic focal point for operations in the ANZ region with dedicated resources to serve and expand the growing mobile app markets in Austral...

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How Engaging are Your Push Notifications? 5 Keys to Success

In this year’s Mobile Growth Survey, 72% of respondents said they largely rely on push notifications to motivate mobile users to re-engage with the app. Mobile marketers clearly...

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Announcing Branch’s 2019 Mobile Growth Handbook 🎉

Every year, we pull together the best statistics, tips, best practices, and quotes from the world’s top mobile brands for our Mobile Growth Handbook to help product and marketin...

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How to Maximize App User Lifetime Value: 5 Keys To Success

Mobile marketers face many challenges in today’s increasingly fragmented and ever-evolving digital ecosystem. One challenge always on the mind of marketers: LTV. 48% of app mark...

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See the Whole Picture: Branch Now Working With MoPub to Provide Complete Revenue Analysis

Today, we’re excited to announce that Branch is working with MoPub to provide clients with access to impression-level advertising revenue data via Branch Universal Ads. Branch’s...

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How to Measure and Optimize Apple Search Ads Campaigns

Apple Search Ads is one of the most powerful tools in a modern marketing toolbox. Running Apple Search Ads campaigns helps mobile marketers increase brand visibility and app dow...

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