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Branch Concepts: The Branch Universal Object

This is the BranchUniversalObject (or BUO for short). Think of it like an empty box. The BUO is used to tell Branch about a piece of content within your application, whether it’...

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How to Set Up Rewards for Referrals of Referrals

Branch’s Referral Reward system was designed to give you the power to incentivize users to refer others to your app by allowing you to reward them for their referrals. According...

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