Author: Mike Winters

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What Living in an App World Means for the Mobile Web

Even as the native app space grows rapidly, we at Branch see thoughtful perspectives from the front lines contending that in many instances, publishers ought to focus on an opti...

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How to Use App Content to Improve Your App Marketing Strategy

It’s hard out there for app developers. Competing with millions of live apps in Google Play and the Apple App Store is difficult enough. User acquisition costs are skyrocketing ...

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