Peter LaBerge

Peter was Content Manager at Branch from 2017 to 2018. During his tenure, he managed the company’s blog, social media accounts, newsletters, email campaigns, and case studies.


The 2018 Mobile App Store Download Statistics Report

2018 marks the ten-year anniversary for both the Apple App Store and Android Market, and both are growing faster than ever.   Specifically, App Annie predicts that consumer app ...


How to Use mParticle and Segment with Branch to Get Complete Attribution Data

When it comes to reviewing the performance of a marketing campaign, some marketers tend to focus on clicks or installs. But there are also key actions that users complete furthe...


How to Track App Downloads: The Mobile Marketer’s Guide

In this complex cross-platform world, figuring out how to determine the true source (or sources) of downloads for your iPhone or Android app is just as important as figuring out...


How Mobile App Install Attribution Works for iOS and Android

As mobile app install attribution on iOS and Android (and the user journeys it aims to track) continue to evolve, app attribution has become an increasingly important aspect of ...


How Rent the Runway Optimizes Mobile Web and Email Marketing for Mobile Acquisition and Engagement

Pioneer of the “closet in the cloud” concept and the leading fashion rental service based in New York, Rent the Runway integrated Branch links to their Sailthru email campaigns ...


How Lark Health Boosted Onboarding Rate to 92% with Branch’s Deferred Deep Links

Lark Health brings the best in design, AI, and mobile technology to chronic disease management and prevention. Before Lark, chronic disease was managed by visiting doctors and a...


The Journeys You Love at a Fraction of the Load Time: Performance Improvements to the Branch Web SDK

The Branch Web SDK sometimes plays second fiddle to our iOS and Android SDKs, but it is nevertheless an incredibly important part of the Branch offering. The Branch Web SDK help...


How to Optimize Mobile In-App Ads Like a Pro

This is a guest post by Carly Morris, Taptica’s U.S. Marketing and Communications Manager. In this day and age, the reality of the mobile advertising world is that any campaign ...


How to Optimize Mobile App Install Attribution (and Why It’s Essential)

So far, this year has become a year of many emerging mobile trends, but it’s undeniably been a year of exciting advancements in mobile app install attribution. Cross-platform, c...


Web Attribution & Cookie-Tracking: A 2018 Tragedy

With the release of Safari 11 and ITP (Intelligent Tracking Prevention) last September, Apple drastically altered how cookies and attribution on the web function. The new restri...


How to Optimize Influencer Marketing for Your Mobile App

What is Influencer Marketing? Influencer marketing is currently a $2 billion industry expected to quintuple to $10 billion by 2020, according to AdWeek. Start-ups and enterprise...

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