2018 marks the ten-year anniversary for both the Apple App Store and Android Market, and both are growing faster than ever. Specifically, App Annie predicts that consumer app ...
When it comes to reviewing the performance of a marketing campaign, some marketers tend to focus on clicks or installs. But there are also key actions that users complete furthe...
In this complex cross-platform world, figuring out how to determine the true source (or sources) of downloads for your iPhone or Android app is just as important as figuring out...
As mobile app install attribution on iOS and Android (and the user journeys it aims to track) continue to evolve, app attribution has become an increasingly important aspect of ...
Pioneer of the “closet in the cloud” concept and the leading fashion rental service based in New York, Rent the Runway integrated Branch links to their Sailthru email campaigns ...
Lark Health brings the best in design, AI, and mobile technology to chronic disease management and prevention. Before Lark, chronic disease was managed by visiting doctors and a...
The Branch Web SDK sometimes plays second fiddle to our iOS and Android SDKs, but it is nevertheless an incredibly important part of the Branch offering. The Branch Web SDK help...
This is a guest post by Carly Morris, Taptica’s U.S. Marketing and Communications Manager. In this day and age, the reality of the mobile advertising world is that any campaign ...
So far, this year has become a year of many emerging mobile trends, but it’s undeniably been a year of exciting advancements in mobile app install attribution. Cross-platform, c...
With the release of Safari 11 and ITP (Intelligent Tracking Prevention) last September, Apple drastically altered how cookies and attribution on the web function. The new restri...
What is Influencer Marketing? Influencer marketing is currently a $2 billion industry expected to quintuple to $10 billion by 2020, according to AdWeek. Start-ups and enterprise...
