Author: Sarah Etter

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The Best Marketing Channels to Get More Downloads for Your Mobile App

Every mobile marketer today is asking the same few questions: How can I drive cross-channel growth for my app through mobile app marketing campaigns, and which mobile marketing ...

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Accelerated Mobile Pages: What is AMP, and What Does It Mean for Your Mobile Business?

What is AMP (Accelerated Mobile Pages)? If you’ve ever searched for content and interacted with the results on a mobile device, you’ve probably encountered AMP, or Accelerated M...

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How to Drive Mobile App Installs and Open Your App from Any Mobile Browser

We live in an increasingly mobile world. As of December of last year, mobile usage beat desktop usage by nearly 10%, and that delta is only increasing. Mobile apps have become d...

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Branch’s Innovative User Experiences in the Era of GDPR & Data Privacy

As a technology provider, Branch enables software developers and, in particular, mobile app developers to implement deep linking and attribution. We process data on behalf of yo...

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Announcing Branch’s 2018 Mobile Growth Handbook

2018 marks only the ten-year anniversary for both the Apple App Store and Android Market, and already a world without mobile apps is difficult to envision. App Annie predicts th...

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The Mobile Marketer’s Guide to Content and Mobile SEO

For mobile growth professionals in 2018, organic acquisition may seem like the hydra of mobile growth—but it doesn’t have to be. The reality is, there is a set list of str...

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Why Do Open Source SDKs Matter?

Perhaps unbeknownst to you, your journey to this webpage has been a series of hops made possible by dozens of open source applications. Whether it is the encryption used to conn...

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What is Cross-Platform Attribution, and Why is It Difficult to Achieve?

This blog post was originally published in 2018. You can also read one of our newer posts on how deep linking technology influences cross-platform user acquisition. What is cros...

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Announcing Branch’s Mobile Growth Glossary

Here at Branch, we believe collaboration between well-informed mobile experts leads to the world’s most successful mobile growth strategies and resources. This is precisely why ...

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How to Consolidate Web and App Conversion Tracking in Three Easy Steps

These days, some of your most loyal and highly converting users are your mobile app users. When you compare mobile app engagement to mobile web engagement, the results are parti...

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The Ultimate Guide to Web and App User Attribution

This blog post was originally published in 2018. You can also read about how to optimize your cross-platform deep linking and attribution to maximize ROI in our 2019 playbook. T...

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