Author: Miriam Tremelling

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Four Best Practices for Cross-Platform Partner Marketing Success

Though overall time spent with digital media continues to increase, it’s hardly surprising that time spent on mobile platforms is exponentially rising—and that it shows no signs...

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How to Build Effective Facebook Ads for Mobile App Installs

As Facebook’s user base continues to grow, it proves to be an excellent user acquisition channel for mobile apps. Claiming the title of the world’s most popular social network a...

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Partner Story: IRL – How the Right UX Can Create Real Human Connections

We enjoy sharing our partners’ mobile growth tips and insights, in the form of growth stories. Earlier this year, we brought you Raken Director of Marketing Evan BarryR...

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How to Manage and Optimize Apple Search Ads Campaigns in 2018

Most—if not all—mobile marketers have at least considered adding Apple Search Ads to their mobile marketing growth stacks. Now that we’re in 2018 and the effects of Apple Search...

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How to Approach Analytics for Mobile Apps

In 2018, it’s fair to say that nearly all mobile professionals agree: we live in a mobile world. A whopping 85% of the time users spend on mobile devices is spent in mobile apps...

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The Ultimate Guide to Cost-Effective Mobile User Acquisition

From every standpoint, the mobile app market is increasingly in the world’s spotlight. 2017 carried an astounding $77 billion in projected mobile app revenue, with 197 billion m...

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How to Measure and Optimize Email Marketing Campaigns on Mobile

For over a decade, email marketing has proved the highest-performing marketing channel in terms of return on investment. In fact, marketing through email achieves $44 in ROI for...

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Case Study: How Branch Helps Boxed Wholesale Master Cross-Platform Acquisition and Retention

A leading commerce company with a unique mobile-first, app-first strategy, Boxed Wholesale has leveraged Branch as the foundation of their cross-platform acquisition and retenti...

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What are Intrusive Interstitials, and What is Their Mobile SEO Ranking Penalty?

At the start of 2017, Google announced that it would begin enforcing penalties on certain mobile sites that show large interstitials, which prohibit users from easily interactin...

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Introducing Data Feeds, Your Toolkit for Exporting Branch Data

Anyone who uses Branch knows that we don’t just help improve user experience and conversion rates through deep linking; we also provide tons of powerful attribution data that ca...

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9 Types of Mobile Messages to Engage eCommerce Customers

First, shoppers started moving from brick and mortar to online sites. Now, they’ve gone from desktop shopping to mobile shopping. Customers use their mobiles to research product...

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