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Branch Meets CLI: Automated iOS Integration Now Available!

Integrating Branch into your app has never been easier, thanks to our revamped documentation. If you’re pressed for time or would just rather have a simple plugin to do it for y...

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Troubleshooting Facebook Install Ad Discrepancies

Are you wondering why the number of clicks and installs reported in Facebook is lower than that reported in a third-party service like Branch? There are many moving parts in the...

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How to Build an Optimized Referral Program for Your Mobile App

Update: this blog post describes legacy Branch functionality that may no longer be available. For more recent content on app referral programs, please read this updated blog pos...

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Introducing a Universal Links Validator Tool

As a deep linking company that handles millions of links every day, Branch deals with Universal Links on a daily basis. We see the vast potential, but are very familiar with its...

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