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Why You Need an MMP and Why Branch Is the Best Fit

To grow your mobile app, you must make data-driven decisions with data you trust. With the help of a mobile measurement partner (MMP), you can accurately gather, analyze, and op...

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Why You Need Branch’s SEO App Attribution Solution

We’re excited to introduce SEO App Attribution, a new solution from Branch that equips brands and agencies with attribution insight into app events (e.g., engagement, acqu...

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5 New Journeys Features To Make Your Smart Banners Even Better 

We know that getting mobile website visitors to download and use your app can be a challenge, so Journeys focuses specifically on helping drive app growth and engagement by turn...

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How to Use QR Codes For Easier Login Authentication Across Devices

We’ve all experienced painful logins with forgotten passwords or logging in with Google and Facebook. How about the frustration of logging into an app on your smart TV with a re...

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