Scott Fried

Content Marketing Manager

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Branch Earns 12 G2 Badges for Winter 2022

As 2022 opens, we at Branch are proud to have been recognized by G2 as one of the leading brands in the mobile marketing space.

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How Airline CMOs Can Grow Mobile in 2022

The COVID-19 pandemic took a major toll on the airline industry, with travel rates dropping around the globe. However, this pause in service as usual presented airlines with the...

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Branch Tools that Drive Desktop Web Visitors to Your App

Branch has made the transition much easier with products specifically designed to facilitate the jump from a desktop website to a mobile app.

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Hey Peet’s, Congrats on the App Relaunch!

Branch is sending a BIG congratulations to Peet’s Coffee on their revamped Peetnik Rewards program and the relaunch of their mobile app!

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NativeLink and App Clips: Solving the Deferred Deep Linking Challenges of Private Relay

Both NativeLink and App Clips bridge the gap left by Private Relay, deep linking users to their destinations in very different ways. Both also have individual strengths that mak...

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Metrics That Matter: What to Report Up and Across

There are many ways to gauge the success of a product or service, but if you want to measure performance over time, you’ll need to weigh it against an unchanging set of standards.

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Announcing the 2021 Mobile Growth Awards

It’s once again time for Branch’s annual Mobile Growth Awards, designed to recognize the difference-makers and innovators in the mobile space.

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What Personalized Custom Onboarding Can Do for Your Mobile App

Getting someone to download your app is the easy part of the process. Where things get tricky is when users enter personal information in an app and actually start using it.

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Life after User Breakup

Churn doesn’t have to mean the permanent end of your relationship with a user — you can potentially win them back with the right outreach.

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What Are App Clips and How Do They Work?

App Clips allow users to access abridged versions of apps without downloading them. What are their strengths and weaknesses?

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