Author: Stella Ju

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Bridging the Web-to-App Journey: How The Knot Doubled In-App Conversion Rate in Two Short Months with Branch

The Knot is the leading provider of wedding resources for couples looking to seamlessly plan and execute dream weddings. By creating personalized web-to-app experiences using Br...

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Branch Announces Partnership with Quora

We’re very excited to announce our partnership with Quora to extend Branch’s powerful mobile linking and attribution capabilities to Quora’s advertising platform. With this part...

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The Click to Install Benchmark Study of Over 10 Million App Installs

The success of a mobile app begins with user acquisition. While app marketers and developers have a plethora of paid options to grow their user base, finding the right starting ...

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Branch Announces $60 Million in New Funding Round to Further Accelerate the Growth of its Deep Linking Platform

We’re pleased to share the following press release about our Series C funding.  PALO ALTO, Calif., April 12, 2017 — Branch (https://branch.io), the linking infrastru...

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Q&A with GOAT: From One Pair of Air Jordan’s to the No.1 Sneaker Marketplace App

This is a Q & A with Sen Sugano, VP of Marketing at GOAT, the massively popular sneaker marketplace on mobile. GOAT’s rise in a multi-billion dollar industry wasn’t an accid...

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The Branch Guide to eCommerce App Success & Increasing Mobile Revenue

If you’re a marketer or PM at an eCommerce company, it’s likely you have one, top-tier goal that dominates the conversation day in and day out: revenue. It’s the metric that giv...

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