We’re finally half way through the year and we’ve got a bunch of exciting product updates for June, and a whole lot more coming in the next few months. As…
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Last year, Google introduced Accelerated Mobile Pages (AMP). AMP is a stripped-down version of regular HTML, enabling faster load times on mobile web browsers. This greatly enhances the mobile search…
It’s time for another Mobile Growth meetup and we are excited to be hosted at Mixpanel, welcoming another round of mobile leaders to share their growth stories and strategies. We’ll kick off the evening…
This is an excerpt from our latest guide, the eCommerce Guide to Improve CAC, LTV, and Conversions on Mobile. Download the full guide here. For eCommerce marketers, mobile has never…
Collision 2017 was a treasure trove of knowledge. From entrepreneurship to AI to activism to mobile, the speakers shared their experiences and advice with thousands and thousands of attendees. At…
frag·men·ta·tion / ˌ fraɡmən ˈtāSH(ə)n/ noun 1. the process or state of breaking or being broken into small or separate parts. Our co-founder Mada Seghete took to the Collision 2017…
It’s time for our monthly Mobile Growth meetup and we are excited to be back at General Assembly, welcoming another round of mobile leaders to share their growth stories and strategies. Tune in…
This is a preview of our latest eBook, Web vs. App, click here to download the full eBook. In the decade since the iPhone was released, marketers have often been…
Deep Links, Universal Links, URI/URL Schemes, and App Links have all changed the world of linking to content inside mobile apps considerably over the last few years. This has left…
Branch is a mobile linking platform providing unified mobile experiences and measurement for more than 27,000 mobile apps, including Airbnb, Slack, Reddit, Tinder and Amazon. Branch’s free linking platform can…
After a slew of major ecosystem changes to mobile standards and implementations in 2015, the pace slowed considerably in 2016. But that doesn’t mean that deep linking and optimizing for…
Many teams think about growing their app’s user base via some sort of referral program. A referral program helps to create an awareness about one’s app by helping it grow…