Digital advertising has now surpassed TV to become the primary channel for advertisers. And as ad spending has increased, so has ad fraud: estimates of the annual losses caused by…
Read More
Nextdoor is the private social network for your neighbors and community. Nextdoor relies on Branch for accurate advertising attribution, and takes advantage of Branch’s Attribution Engine to identify installs that…
Spring has sprung at Branch and we’re excited to share our April product updates. This month we’re giving the Branch dashboard an important revamp, adding powerful new Journeys functionality, and…
This March we’re bringing you more convenient ways to create links, check the progress of your integration, improve your Journeys and integrate your Branch data into AppMetrica with new Data…
Whether you’re just starting out or been a Branch power user for years, there’s a little something for everyone in this month’s updates. February updates are headlined by two exciting…
2017 is the year of mobile, and because of that, we’re excited to tell you about our latest features to help your apps continued growth. Features include more powerful Journeys,…
From improved web and app analytics to new Journeys templates, we’re excited to share our new features just in time for the holidays! Click through each feature below to explore…
At Branch, we believe that linking should be easy. You shouldn’t have to think twice about the types of links you use, the devices they support, or whether your website…
Happy New Year, dear reader! Throughout the year we’ve kept a close eye on the mobile ecosystem, and we’ve distilled a lot of those thoughts into blog posts here. Like…
This blog post was originally published in 2015. You can also read one of our newer posts on how to use web to app banners on mobile. Where do app…
As of iOS 9.2, released December 8th, 2015, Apple has sounded the death knell for URI scheme based redirects, the standard for deep linking for the last seven years. They’ve…
Consumers are changing the way that they search online – shifting queries from desktop to mobile devices in rapid fashion. Interestingly, mobile search has now overtaken desktop in 10 countries…