Will Lindemann

Will worked at Branch for five years, coming in as a Senior Product Manager and eventually being promoted to Lead Product Manager. He managed Branch’s Universal Ads and contributed to the company Blog.


Launching Fraud Detection for Universal Ads

Digital advertising has now surpassed TV to become the primary channel for advertisers. And as ad spending has increased, so has ad fraud: estimates of the annual losses caused ...


Are You Misattributing Half Your Installs?: How Nextdoor Uses Branch to Increase the Number of Attributed Installs

Nextdoor is the private social network for your neighbors and community. Nextdoor relies on Branch for accurate advertising attribution, and takes advantage of Branch’s Attribut...


Branch Product Release Updates: April 2017

Spring has sprung at Branch and we’re excited to share our April product updates. This month we’re giving the Branch dashboard an important revamp, adding powerful new Journeys ...


Branch Product Release Updates: March 2017

This March we’re bringing you more convenient ways to create links, check the progress of your integration, improve your Journeys and integrate your Branch data into AppMetrica ...


Branch Product Release Updates: February 2017

Whether you’re just starting out or been a Branch power user for years, there’s a little something for everyone in this month’s updates. February updates are headlined by two ex...


Branch Product Release Updates: January 2017

2017 is the year of mobile, and because of that, we’re excited to tell you about our latest features to help your apps continued growth. Features include more powerful Journeys,...


Branch Product Release Updates: December 2016

From improved web and app analytics to new Journeys templates, we’re excited to share our new features just in time for the holidays! Click through each feature below to explore...


Announcing Deep Linked Feeds for Dynamic Ads

At Branch, we believe that linking should be easy. You shouldn’t have to think twice about the types of links you use, the devices they support, or whether your website is handl...


Why We Built What We Built: Branch and the Industry in 2015

Happy New Year, dear reader! Throughout the year we’ve kept a close eye on the mobile ecosystem, and we’ve distilled a lot of those thoughts into blog posts here. Like a fine vo...


How Pinterest, Yelp, and Jet Drive App Growth From Web SEO

This blog post was originally published in 2015. You can also read one of our newer posts on how to use web to app banners on mobile. Where do app users come from, and what make...


iOS 9.2 Update: The Fall of URI Schemes and the Rise of Universal Links

As of iOS 9.2, released December 8th, 2015, Apple has sounded the death knell for URI scheme based redirects, the standard for deep linking for the last seven years. They’ve dec...

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