March 28th, 2018
In 2017, we announced Branch’s expansion into EMEA with a new office in Berlin. That team has hit the ground running, and has nearly tripled in headcount as of this post. Today, we’re excited to announce Branch’s expansion into two additional thriving mobile markets—the Middle East and Southeast Asia.
You may have read about how we choose new markets for expansion. This time around, we’ve chosen Singapore and Turkey as regional gateways for their respective regions.
Turkey is at the crossroads of two major continents and multiple cultures. With nearly 80 million citizens and 50% mobile Internet penetration, Turkey is by far the largest market for mobile commerce in the Middle East, worth more than $26B according to a recent report, and has a bustling local tech scene.
We have been hosting Mobile Growth events in Istanbul for over a year, and have had the privilege of helping Trendyol, Dolap, Modanisa, and other well known Turkish brands build integrated mobile strategies to drive enhanced growth and revenue.
By establishing a presence in Ankara and Istanbul, Branch will be even closer to these local partners, and we’ll be hosting events and workshops in hotspots throughout the region.
Singapore is the perfect launching grounds for tech businesses in Southeast Asia. The government offers so many incentives to foster the local tech scene that articles have been written to help entrepreneurs keep track of them.
Singapore is English-friendly, and offers proximity to Indonesia, Malaysia, and other massive mobile-first markets. With approximately half of Indonesia’s 263 million citizens connected to the Internet (mostly via mobile), the majority of this massive market’s mobile growth is still uncharted.
We kicked things off last week at Mobile Growth Singapore, with a fireside chat featuring Golden Gate Ventures’ Jeffrey Paine, and a panel discussion including mobile experts from Shopback, Hooq, Tokopedia, and M&C Saatchi. To learn more about future mobile growth events, join the Singapore chapter of our mobile growth community.
In SEA, Branch works with local tech standouts including Tokopedia, Bukalapak, Honestbee and Carousell. We’ll be hosting a series of upcoming mobile workshops to share the in-depth practices to sustainably grow user bases across web and app platforms.
Drop us a note if you’d like to know about Branch and how we can help fuel your mobile growth strategies. We hope to hear from you soon!
Branch sponsors regular mobile growth events in Singapore, Jakarta, and over other 50 locations around the world. They are fantastic places to network, meet other mobile-minded entrepreneurs and developers, and learn best practices from mobile experts at leading apps across industries.
And if you’d like to schedule a demo with someone from the Singapore office to learn more about how Branch can help drive more installs, re-engage your existing users, and drive more conversions, click here and we’ll be in touch!