Branch Earns 12 G2 Badges for Winter 2022

Scott Fried

Content Marketing Manager

Jan 13, 2022

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As 2022 opens, we at Branch are proud to have been recognized by G2 as one of the leading brands in the mobile marketing space. The peer-to-peer software review site has awarded Branch 12 badges for the Winter 2022 season, all based on positive reviews from a wide variety of customers.

Among the badges awarded to Branch is the Best Results badge, which is awarded to the company that receives the best user ratings in a specific category. We received the Best Results badge for Mobile Attribution. Branch was also recognized with a Momentum Leader badge in the Mobile Attribution category. Momentum Leader badges are awarded to companies that are both ranked in the Leader tier for a specific category and are rated in the top 25% of products for that category by G2 users. Here’s what some of our amazing customers shared in the reviews:


Mobile Attribution:

Branch has simplified integrations with marketing channels [such as Facebook and Google] for paid app install attribution. It has a very easy to use quick link capability that allows users to self-serve when building deeplinks, redirects and QR codes.

Administrator in Financial Services, Enterprise Company

Branch is the market leader in mobile marketing attribution for a reason — they’ve been doing it the longest and have a comprehensive suite of features and capabilities that they’re constantly evolving to address the ever-changing landscape of mobile acquisition advertising and tracking.

Executive Sponsor in Financial Services, Mid-Market-Sized Company

I love this Branch tool because it gives me good attribution and is very useful because I can redirect applications for ads. Besides that I can create multiple links and get an organization in all my commercial links.

Carolina G., Employee at Enterprise Company


Speaking of the Leader tier, Branch was ranked there in four separate categories: Mobile Attribution, Mobile Marketing, Mobile App Analytics, and Mobile Analytics. In order to be ranked in the Leader tier and receive the corresponding badges, companies must be “rated highly by G2 users and have substantial Satisfaction and Market Presence scores.” We also ranked as a Leader in three small-business categories: Small-Business Mobile Marketing, Small-Business Mobile App Analytics, and Small-Business Mobile Analytics.


Mobile Marketing:

With an important goal of getting our subscribers to download our viewing experience, this key functionality of directing users to get the app from stores or getting straight to the content was key for our user experience.

Ray E., Senior Product Manager, Enterprise Company

Good offer overall in a fierce and competitive industry. Branch offers a good pack to measure and deep link users towards your [mobile app].

Juan G., Performance Marketing Lead, Enterprise Company

I like that it is affordable and can be deeply integrated with products and marketing platforms like Facebook Business Manager and Google Ads. So far, my overall experience with Branch has been unique, and I continue to use it daily.

Bhuvan K., Business Analyst, Mid-Market-Sized Company


Finally, Branch earned a number of regional badges based on its popularity around the world. There are specific Leader tier badges awarded for Europe, which we claimed in the Europe Mobile Marketing and Europe Mobile App Analytics categories. We also received a High Performer badge for India, which is given to companies that have relatively high customer satisfaction and low market presence scores in the country.


Mobile Analytics:

The platform is easy to use and very intuitive. It does a great job of incorporating analytics and making them easy to act on. Also, the Branch team is beyond helpful and goes to great lengths to optimize the technology and its [use] cases.

John D., Digital Marketing Manager, Enterprise-Sized Company

I also liked that [Branch] has a lot of the analytics needed for our KPIs.

Anonymous User in Event Services, Mid-Market-Sized Company

When it comes to tracking and mobile analytics, Branch is the best of all.

Puneet B., Sr. Marketing Manager, Mid-Market-Sized Company


G2’s users have been generous with praise for Branch. We’re pleased to have an aggregate rating of 4.4/5.0 stars on the site, with more than 94% of reviewers giving Branch a rating of either four or five stars.

We’re also pleased to have seen a recent upswing in the number of enterprise-level companies (companies with more than 1,000 employees) whose employees have left reviews for Branch on G2. We currently have a 4.6/5.0 rating among enterprise companies, with 25% of our reviews in the past six months coming from companies of that size. This shows how Branch’s solutions drive revenue for even the largest organizations.

Learn more about how you can unlock Branch’s capabilities for your company or read the review for yourself on our G2 page.

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