April 7th, 2020
We’re excited to announce that Branch, the leading deep linking and mobile attribution platform, has been named Adobe 2020 Exchange Enterprise Partner of the Year for Digital Experience, Americas. The Adobe Exchange partner program is designed specifically for technology partners, including software vendors, data providers and infrastructure vendors.
Adobe was early to recognize the need for enhanced mobile capabilities and Branch has been a premier member of the Adobe Exchange Partner program since 2018. Branch’s core mobile linking technology is integrated with multiple solutions across Adobe Experience Cloud including Adobe Analytics, Adobe Campaign, Adobe Experience Platform Launch and Adobe Experience Cloud mobile SDK.
Earning this award demonstrates the added value Branch brings to dozens of mutual clients with Adobe through its extensive Experience Cloud integrations. Branch’s integration with Adobe Analytics brings deterministic attribution data and insights into down-funnel marketing activities across channels, platforms, and devices, giving clients a complete understanding of the user journey. At the same time, integrations with Adobe Campaign, Ad Cloud, Launch and Target deliver seamless user experiences and increased ROI from marketing activities.
“Enterprise marketers understand better than anyone that mobile consumers demand a frictionless customer journey that encompasses multiple platforms, devices and channels,” said Eric Stein, Executive Vice President and General Manager at Branch. “We are extremely proud to have worked with Adobe to serve more than 50 enterprise customers and equally proud to call Adobe a Branch customer.”
“Branch’s technology enables our joint customers to quickly and efficiently measure the effectiveness of their marketing campaigns and ultimately deliver a better user experience,” said Amit Ahuja, VP Business Development and Strategy. “These capabilities complement those offered by Adobe Experience Cloud and we congratulate Branch on their continued success.”
Mobile has become the critical platform for cross-channel customer acquisition, engagement and retention. Marketers cannot rely on just one channel and require a solution that seamlessly integrates their mobile applications with all consumer touchpoints. Adobe and Branch bring these solutions to clients across every major vertical with name-brand clients in each.
We look forward to continuing our partnership with Adobe to give its customers a competitive edge in the mobile space.