Branch Product Release Updates: January 2017

Will Lindemann

Will worked at Branch for five years, coming in as a Senior Product Manager and eventually being promoted to Lead Product Manager. He managed Branch’s Universal Ads and contributed to the company Blog.

Jan 23, 2017

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2017 is the year of mobile, and because of that, we’re excited to tell you about our latest features to help your apps continued growth. Features include more powerful Journeys, the introduction of Deep Linked Feeds, and lightning-fast Deepviews built with AMP.

Journeys Templates

The new Journeys floating button is a template for the minimalist marketer. Gently guide customers from mobile web to the app with this subtle but effective call-to-action.

WHERE: https://dashboard.branch.io/journeys

HOW: Start a new Journey or add a new template to a previously running Journey, and select “button” in the template type selector.

image04.png

AMP Deepviews with App Indexing

We’ve rolled Google’s new AMP standard into our popular Deepviews product. There’s now a basic AMP template baked into everyone’s dashboard. Additionally, if you’re using Branch for Google App Indexing, all links scraped by Google are shown an AMP site, to potentially get the rankings boost in search.

WHERE: AMP Deepviews: https://dashboard.branch.io/settings/deepviews and AMP pages for App Indexing https://docs.branch.io/organic-search/firebase/

HOW: Navigate to your Deepview library and “Enable” the AMP Default template. If you would like to customize your Deepview, “Duplicate” it, then make your changes. There are no additional instructions for AMP pages for App Indexing.

AMP Deepviews

Journeys Events

Our Web SDK now supports event listening for specific Journeys actions, such as didClickJourneyCTA and didClickJourneyClose, so you can modify your customer’s web experience using signals from Journeys. You can also wire up event tracking analytics to get detailed information on how your customers are interacting with your Journeys.

WHERE: https://github.com/BranchMetrics/web-branch-deep-linking#available-journey-events

HOW: Add the Branch event listeners to your website along with any additional logic you need.

Auto-Updates for Deep Linked Feeds

Deep Linked Feeds now offer a one-time setup option. Last month’s update described setting up your Deep Linked Feed to pull from a product catalog URL at a regular intervals. Now, Branch will provide a URL for your deep linked feed that is always kept up to date with your latest content.

WHERE: https://dashboard.branch.io/ads/deeplinkedfeeds

HOW: On the final step of Deep Linked Feed creation, click  “schedule refresh” when your Deep Linked Feed has been created. Please note that you must use a URL for your Feed Source for this option to appear.

Auto Updates Deep Linked Feeds

Geo-Specific Fallback URLs

If you have users all over the world, but your app is not available in some countries, you can now use geo-specific fallback URLs. These fallback options can take customers to a country-specific landing page for a web experience or an update on app availability in their area.

WHERE: Check out the docs here.

HOW: When creating links, add “$fallback_url_xx” to link data where xx is the ISO country code.

Geo Specific Fallback URLs

Have feedback for our product team? We love to hear from our partners! Email us at feedback@branch.io

Will Lindemann

Will worked at Branch for five years, coming in as a Senior Product Manager and eventually being promoted to Lead Product Manager. He managed Branch’s Universal Ads and contributed to the company Blog.

Jan 23, 2017

Branch provides the industry's leading mobile linking and measurement platforms, offering solutions that unify user experience and attribution across devices and channels. Branch has been selected by over 100,000 apps since 2014 including Adobe, BuzzFeed, Yelp, and many more, improving experiences for more than 3 billion monthly users across the globe. Learn more about Branch or contact sales today.

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