November 29th, 2016
The following new features have been released in November. Click through each new feature below to learn more.
Deep Linked Feeds is a new tool that marketers can use to easily add Branch deep links to every piece of content in your product feed. Get more purchases from your remarketing ads by linking mobile users directly to the app instead of the web. Interested in learning more? Read our latest blog.
You can now view your Journeys conversion funnel directly on the Summary page of the Branch Dashboard. View the overall performance of your Journeys or filter by specific a Journeys, channel, stage, or tag.
The following enhancements to the Journeys audience targeting rules allow for more powerful audience targeting:
When creating Journeys, you now have the flexibility to either create a new Journey (or A/B testing variation) from one of the Branch default templates or start from an existing Journey creative you or your team has already built. In the Template Picker screen, you can now toggle between “Default Templates” and “My Templates,” and filter by pre-created Journeys to quickly find the one that’s right for you.
To make it even easier to configure Branch deep links from your emails, we launched a new self-onboarding experience for Universal Email. The in-dashboard tool helps you configure everything you need to get started, including deep linking for email and Universal Link support for your click tracking domain. The self-onboarding is currently available to use in beta, and will appear in the dashboard navigation bar next week. Start by choosing your Email Service Provider and we’ll walk you through the steps to get you on your way. Want to know how to best use Universal Email? We partnered with The Relevancy Group to discuss how to best deliver a seamless consumer experience from email to mobile apps.
Apple’s introduction of Universal Links in iOS 9 allowed developers to open their app from a link click almost instantaneously. However, with Universal Links, came an all new set of configuration complications. From the long list of settings to configure in Xcode, to the setup of your Apple App Site Association (AASA) file, Universal Links proved difficult to integrate.
Since Universal Links became a deep linking standard, Branch has been committed to making it as easy as possible. This meant automatically setting up and filling in the values for your AASA. Now, we’re introducing a tool to help you make sure your Xcode project is also ready for Universal Links.
The new Universal Linking Validator checks the values set on your Branch dashboard, and the configuration of your app’s Xcode project to help you pinpoint problems that could prevent Branch links from opening your app. Using a locally run script, the validator lets you know if something is incorrectly set, and will tell you exactly what you need to do to fix it.
With this new tool in hand, you can spend less time trying to get your links working, and more time creating a great deep linking experience for your users.
You can try the new validator at https://branch.io/resources/universal-links/. To check you AASA settings, you can find the previous Universal Links Validator (now the AASA Validator) at https://branch.io/resources/aasa-validator/.