Johanna previously owned all Branch content including whitepapers, blog posts, and social media, and coordinated North America webinars. She also moonlighted in the product marketing realm, having owned the product update email, written product blog posts, and helped out with landing pages.
April 30th, 2021
We’re excited to announce the release of Branch’s QR Code API and QR Code Web SDK method (separate from our existing Web SDK). Aimed to help you bring your offline or desktop web users into the app, you can now programmatically create custom branded QR codes powered by Branch links at scale.
Before we dive deeper into how these products can enhance your mobile marketing strategy, here’s a quick recap about the important role QR codes play in a strong mobile growth arsenal.
QR codes (short for Quick Response codes) are a type of matrix barcode (or two-dimensional barcode) first designed in 1994 for the automotive industry in Japan. While they received some wider adoption initially, it wasn’t until Apple and Android camera apps were able to scan them directly when they started becoming mainstream — first in Asian markets, and within western markets as a result of COVID accelerating this trend.
As mentioned above, QR codes have exploded in use as a result of the pandemic, due to their ability to power contactless experiences such as reserving a restaurant, viewing a menu, and in-app ordering. In fact, according to a Branch study, from January 2019 to January 2021 there has been a 496% surge in QR codes as the last attributed touch before a conversion event.
Because QR codes leverage existing channels like physical store locations, store receipts, flyers, direct mail campaigns, product packaging, print media, desktop website, and even over-the-top channels, you can use them to reach various user segments to convert them into loyal app users. By using QR codes to reach new users and bring your existing user base into the app, you can unlock greater user LTV, in-app revenue, and hit your app growth goals. The cherry on top: because they take advantage of existing channels, implementing QR codes into your app growth strategy is relatively low-lift and costs less than a traditional paid app install campaign (especially with the effects Apple’s iOS 14 changes are having on paid app ad campaigns and measurement).
Whether you are a mobile growth marketer looking to drive app adoption or a mobile product manager aiming for your end users to continue their OTT or desktop experience in the app, use the QR code API and Web SDK to help launch, scale, and measure your QR code campaigns.
With the QR code API, programmatically create and launch branded QR codes powered by Branch links for your app marketing campaigns. Meanwhile, use the QR Code Web SDK (separate from our existing Web SDK) to easily create and launch QR code campaigns specifically for your desktop website.
With these features, you can:
Here are some examples of our customers using QR codes to inspire your next QR code campaign:
Ready to start bridging the offline to online gap with QR codes? Current enterprise customers can reach out to their customer success manager for access or submit a ticket here. You can also learn more about how to create Branch QR codes in our API docs and Web SDK docs.