The holy grail of attribution is to understand ROI. In other words, comparing the revenue driven by your marketing campaigns against the cost of running them.
Sounds simple enough in theory, but often a major headache in practice: exporting data from many systems, deciding how to consolidate numbers from different marketing channels, manually combining spreadsheets, normalizing data across multiple time zones and currencies…it’s not as easy as it sounds.
Fortunately, Branch can help: We are excited to announce that all Universal Ads customers now have access to cost data for for Facebook, Google Ads, Apple Search Ads, and Snap campaigns, with additional network integrations planned.
By automatically importing ad campaign costs directly from your media partners, Branch can show you powerful calculated metrics including Total Cost, eCPI (Effective Cost Per Install), ROAS (Return On Ad Spend), and more in your Branch dashboard.
With all of this data in one place, you can finally compare the true ROI of your campaigns. And unlike first-part cost data reports from ad networks, or single-channel reports from legacy attribution providers that fail to account for organic touchpoints, Branch’s cross-platform, cross-channel visibility gives you insight into the true value your campaigns are driving.
We’re excited for marketers to discover the power of true cross-platform, cross-channel ROI data.