Complete ROI Visibility: Introducing Cost Data Ingestion for Universal Ads

Will Lindermann

Sarah was Senior Content Marketing Manager at Branch from 2018 to 2019. During this time, she created content for the company’s blog.

Nov 20, 2018

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The holy grail of attribution is to understand ROI. In other words, comparing the revenue driven by your marketing campaigns against the cost of running them.

Sounds simple enough in theory, but often a major headache in practice: exporting data from many systems, deciding how to consolidate numbers from different marketing channels, manually combining spreadsheets, normalizing data across multiple time zones and currencies…it’s not as easy as it sounds.

Fortunately, Branch can help: We are excited to announce that all Universal Ads customers now have access to cost data for for Facebook, Google Ads, Apple Search Ads, and Snap campaigns, with additional network integrations planned.

By automatically importing ad campaign costs directly from your media partners, Branch can show you powerful calculated metrics including Total Cost, eCPI (Effective Cost Per Install), ROAS (Return On Ad Spend), and more in your Branch dashboard.

With all of this data in one place, you can finally compare the true ROI of your campaigns. And unlike first-part cost data reports from ad networks, or single-channel reports from legacy attribution providers that fail to account for organic touchpoints, Branch’s cross-platform, cross-channel visibility gives you insight into the true value your campaigns are driving.

We’re excited for marketers to discover the power of true cross-platform, cross-channel ROI data.

To learn more and get started, contact our sales team or visit the documentation pages for Facebook, Google Ads, Apple Search Ads, and Snap.

Will Lindermann

Sarah was Senior Content Marketing Manager at Branch from 2018 to 2019. During this time, she created content for the company’s blog.

Nov 20, 2018

Branch provides the industry's leading mobile linking and measurement platforms, offering solutions that unify user experience and attribution across devices and channels. Branch has been selected by over 100,000 apps since 2014 including Adobe, BuzzFeed, Yelp, and many more, improving experiences for more than 3 billion monthly users across the globe. Learn more about Branch or contact sales today.

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