Firebase Dynamic Links vs. Branch Links: A Comparison

Branch Metrics

May 19, 2016


At Branch, we eat, sleep, and breathe mobile linking. We have been doing this for the last few years, and as app developers ourselves, we’ve been in your shoes and know how critical it is that the platform support your every feature. Branch links were a result of us trying to market and promote our own app, and we designed it to solve our needs. It shows in our features and capabilities.

We’re sure you’ve noticed that in Google I/O 16, a team of folks unveiled the new Firebase mobile app development platform with a new feature called ‘Dynamic Links’. We are very excited to see Google is thinking about mobile linking, as we’ve been starting to feel pretty lonely in the deep linking space. We were even hoping that they might have come up with some new features that we hadn’t thought of. Unfortunately, this isn’t the case.

In case anyone else was looking to do a comparison of the feature set between Branch and Firebase Dynamic Links, we’ve prepared a helpful table. Enjoy!

Google Firebase Dynamic Links vs. Branch Deep Links 

  Branch Links Firebase Links
No cost to use YES YES
String-built, long links via query parameters YES YES
Google App Indexing support YES YES
A single SDK for all services YES NO
Rich attribution analytics YES NO
Web to app tools YES NO
Integrations with marketing channels/platforms YES NO
Support for over 6000 deep linking edge cases YES NO
Support for cross platform development tools YES NO
Industry-leading, SLA-backed technical support YES NO


Supercharge your mobile links today. Use the link below to get started.

Branch provides the industry's leading mobile linking and measurement platforms, offering solutions that unify user experience and attribution across devices and channels. Branch has been selected by over 100,000 apps since 2014 including Adobe, BuzzFeed, Yelp, and many more, improving experiences for more than 3 billion monthly users across the globe. Learn more about Branch or contact sales today.


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