How Philips Created a Connected Mobile Experience with Deep Links

Liz Feller

March 30th, 2020

Mobile internet use dominates over desktop: 52.6% of website traffic worldwide came from mobile in 2019. If you aren’t providing customers a top-notch mobile experience, the consequences could be deadly to your business. In fact, 9 out of 10 customers are lost due to a poor mobile-friendly experience.

Philips has been improving people’s lives through their products and innovation for 125 years, so they knew the importance of transforming their customer experience to keep up with the ever-changing digital landscape. Their aim is to transform into a health technology leader through strategic technology partnerships that transform every stage of the health journey. They strive to make the world healthier and more sustainable through ground-breaking innovation that matters to its customers.

However, the Philips digital touchpoint landscape was highly fragmented, leading to disjointed user experiences. For example, the company has around 50 mobile apps in app stores that are not linked to each other. But for the ideal customized experience, they should connect when it is helpful for the user. The team needed a scalable deep linking solution across their digital touchpoints to offer the user one seamless user experience — whether that is from email to app, web to app, or app to app.

That’s when they discovered Branch.

Creating a Connected Mobile Experience

With Branch’s Deep Linking, Philips can now drive mobile web users contextually into their various apps from the mobile web and paid ad campaigns, offering users a more seamless and personalized experience around their products.

In this example, a user clicks a deep link on Philips’ mobile website for their Airfryer NutriU app and is routed through the install process to the onboarding screen in the NutriU app.

By implementing contextual deep links from web to app, Philips increased its monthly user adoption rate from 3% to 10% in just 8 months, and drove 745,000 app installs in 3 months. Read the full case study to learn more.

Ready to grow your app installs and engagement with deep linking? Contact Branch Sales today.

Branch provides the leading cross-platform linking and attribution platform, offering solutions that unify user experience and measurement across devices and channels. Branch has been selected by over 75,000 apps since 2014 including Adobe, BuzzFeed, Yelp, and many more, improving experiences for more than 3 billion monthly users across the globe. Learn more about Branch or contact sales today.
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