There was Marvel vs. D.C., B.I.G. vs. Tupac, Twizzlers vs. Red Vines, and now… there’s native apps vs. mobile web. Of course, statistics vary across different industries, development stages, and more, but it’s safe to say apps are inherently optimal due to user-friendly interfaces that work offline and higher user engagement, conversion, and average order … Continue reading How to Drive Mobile App Installs from the Desktop Web