Here at Branch, we believe collaboration between well-informed mobile experts leads to the world’s most successful mobile growth strategies and resources. This is precisely why we’ve created the official Branch Mobile Growth Glossary, which offers the mobile growth overview and best practices you’ll need to master mobile growth in 2018 and beyond.

Maybe you’re curious about how to leverage Google AMP or how to optimize mobile SEO. Maybe you’re interested in the benefits of people-based attribution or the drawbacks of fingerprinting and other legacy methods of attribution. Maybe you’re after a detailed breakdown of CPA, CPC, CPI, CTR, and all the other usual mobile metrics.

Whether you’re a newcomer to the mobile growth industry looking for helpful onboarding materials, or a mobile growth veteran looking to learn a few new tricks (or somewhere in-between!), the insights in our Mobile Growth Glossary will enable you to confidently address the challenges facing the mobile ecosystem in 2018.

We’d love to hear any suggestions for future glossary topics in the comments of this post. But first: enjoy the glossary!

Branch is a mobile linking platform providing unified mobile experiences and measurement for more than 30,000 mobile apps, including Airbnb, Slack, Reddit, Tinder and Amazon. Branch’s free linking platform can help you grow your mobile app through features like deep linking, sharing, referrals, mobile banners and interstitials, custom app onboarding, and unified attribution across platforms and channels. Learn more about Branch.
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