September 10th, 2015
Branch is excited to announce that our integration with mParticle is now live.
mParticle is a mobile data automation platform based in New York. With a single SDK, mParticle customers can utilize any number of the analytics, attribution, push notification, remarketing, monetization, or other third-party SDKs on the mParticle platform.
Developers are always looking to build experiences that customers love, but this typically requires several tools and services to make data-driven decisions. Embedding multiple third-party libraries creates a number of unintended consequences such as slow development time, bloating and destabilization of your app, or losing control and ownership of your 1st party data. mParticle’s lightweight SDK solves this problem. mParticle enables their customers to spend more time innovating their app
According to the mParticle announcement, “By activating Branch in the mParticle platform, developers can deliver a customized experience by sending users to specific content inside your app, even if it’s their first time opening the app. Branch deep links work on all devices so a single link remains active across any platform. They also allow you to monitor attribution for both paid and organic channels and gain insights into which product features and marketing efforts have been most effective.”