According to renowned marketer Robert Glazer, affiliate marketing has existed for over two decades now, and has transformed significantly over its lifetime — taking on many different titles like associate…
Read More
If you work in mobile marketing, product, or advertising in a region where iOS is widely adopted, your world changed on June 22nd. If you are looking for a quick…
One of the things that we admire most about our customers is that they’re always looking to optimize your growth plan and get the most out of their Branch investment….
Branch believes that privacy-first, device-level data is the best option for the mobile industry, and we are committed to maintaining these insights for our customers. We’re working closely with all…
This post covers what Branch does, how we think about data science, and how our data infrastructure enables our data scientists. What does Branch do? Since 2014, Branch has focused on building…
Branch is excited to announce Radar as our newest integration partner! What is Radar? Radar’s industry-leading location platform helps product teams build amazing location-aware experiences. Combining location SDKs, powerful APIs,…
ShopBack is the #1 rewards and discovery platform in Asia-Pacific. It is a one-stop rewards and discovery platform for users to earn cashback while delivering performance-based marketing to merchants. What…
During 2020’s WWDC, Apple announced that with the release of iOS 14 — likely in September or October — the IDFA will now be an exclusively opt-in feature, and that…
Apple’s latest plans for iOS 14 will effectively render the IDFA useless for mobile app advertisers, and Apple’s proposed replacement goes by the name of SKAdNetwork. For better or for…
A special thanks to Alex Bauer for his help on this post. His mobile newsletter is one of the best in mobile and even though I work at Branch, my…
When Apple launched the iPhone in 2007, as revolutionary as the device was, it lacked a major component that has since come to define the smartphone experience: third party apps….
To say that we’ve seen mobile change dramatically in 2020 would be an understatement. COVID-19 changed the world, including the mobile ecosystem. As a result, we’ve seen various trends like…