After writing a post a week or so ago on simple organic strategies to drive growth in the age of COVID, I decided to do a follow up on the…
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As the world tries to grapple and predict what life will be like after COVID-19, some industries have a unique opportunity to embrace and invest in digital transformation. Users are…
Branch and Digital Turbine have teamed up to help you grow your mobile app audience faster and create a much better mobile brand experience. Our new integration enables you to…
Laurent Billieres, Growth Manager of Southeast Asia at Branch, recently interviewed Pomelo CMO Jean Thomas on digital transformation, retention, Pomelo’s COVID strategy, and more. Jean Thomas discusses the importance of…
After a few months of social distancing, the world is no longer the same. The adoption of everything virtual, from food delivery, shopping, work, dating, birthdays, workouts, and in my…
Today’s consumers don’t choose a single platform or channel to engage with brands and then just stick to it — nor do they put up with irrelevant, poorly timed, or…
90% of mobile time is spent in apps. The challenge for app developers and mobile marketers is how to engage users so their app is included in that time —…
During this challenging time, brands that learn to adapt quickly to changing consumer behaviors will ultimately thrive. By thinking outside of the box and inventing new ways to engage with…
More than half of emails are opened on mobile devices. So, if you’re looking to optimize your brand’s email marketing campaigns, one of the best places to start is by…
Meet Custom Exports from Branch Your data has to be complete and accurate, and you need to be able to get it when, where, and how you want it. You…
No one marvels when water flows from the faucet. When the lights turn on. When the sun rises in the morning and sets at night. When the internet works. These…
Now more than ever, agencies play a critical role in helping brands understand and respond to the changing demands of today’s mobile consumers. From evaluating tools and recommending how best…