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A Marketer-Friendly Guide to SKAdNetwork Conversion Values

Learn about SKAdNetwork Conversion Value strategies to better measure and optimize your campaigns.

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Best Practices to Secure User Opt-In on iOS 14

How can you convince users to opt in to ad tracking on iOS 14.5 and beyond? Discover tips and strategies for high opt-in rates in our blog.

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SKAdNetwork 2.2 View-Through Attribution and PCM: What They Mean for Mobile Marketers

Learn about two new pieces of attribution-related functionality from Apple: view-through attribution in SKAdNetwork and PCM support for app-to-web campaigns. Discover what this means for mobile marketers.

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Attribution on iOS 14: Welcoming Apple’s New World Order

Apple just landed a new world order for attribution on iOS. Learn the new changes and what they mean for the mobile industry.

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Announcing Branch’s Inclusion in the TikTok Marketing Partner Program

Branch is officially part of the TikTok Marketing Partner Program! Learn how this partnership will allow you to take your TikTok campaigns to the next level.

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Announcing the 2020 Mobile Growth Awards Winners

Find out the winners of the 2020 Mobile Growth Awards, and the winning campaigns that drove incredible results!

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Google’s iOS 14 Update: What It Means for Mobile Marketers

Google recently announced an important iOS 14 update — find out what it is and the actions you should take as a mobile marketer.

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“Horseshoe CX” – Why Closing the Loop is Critical in 2021

What is Horseshoe CX, and what does it mean to close the loop?

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How to Create Cross-Platform Campaigns for Your App

Create cross-platform campaigns to increase user engagement, retention, and LTV.

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Announcing the 2020 Mobile Growth Awards Finalists

The 2020 Mobile Growth Awards Finalists are here — are you one of them?

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