It’s no surprise that as Southeast Asia is experiencing rapid growth in Internet usage, mobile is at the center. Consisting of Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam, Southeast…
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The new office will act as Branch’s strategic focal point for operations in the ANZ region with dedicated resources to serve and expand the growing mobile app markets in Australia…
In this year’s Mobile Growth Survey, 72% of respondents said they largely rely on push notifications to motivate mobile users to re-engage with the app. Mobile marketers clearly know push…
I’m incredibly excited to announce that Branch has been named in Comparably‘s rankings for Best CEOs for Women (#15), Best CEOs for Diversity (#17), Best Leadership Teams (#13), and Best…
Every year, we pull together the best statistics, tips, best practices, and quotes from the world’s top mobile brands for our Mobile Growth Handbook to help product and marketing teams…
Launching a new app isn’t easy – especially when you’re already an established brand with a large, loyal user base. Ensuring your users know about the app contextually – and…
Mobile marketers face many challenges in today’s increasingly fragmented and ever-evolving digital ecosystem. One challenge always on the mind of marketers: LTV. 48% of app marketers say their leading marketing…
Collision is North America’s fastest growing tech conference, which made the booming tech hub of Toronto a fitting home for it this year. Known as one of the most innovative,…
Reviews play an important role in today’s digital user journey. Whether it is reviewing a restaurant, an Uber driver, or an application, a good rating and a large number of…
Today, we’re excited to announce that Branch is working with MoPub to provide clients with access to impression-level advertising revenue data via Branch Universal Ads. Branch’s support of MoPub’s impression-level…
Users now engage with brands across more channels, platforms, and devices than ever. While cross-platform users present a tremendous opportunity (with higher conversion and retention rates than their single-platform counterparts),…
Apple Search Ads is one of the most powerful tools in a modern marketing toolbox. Running Apple Search Ads campaigns helps mobile marketers increase brand visibility and app downloads by…