At Branch, we believe customer value begins with providing great user experiences. In a crowded marketplace, it’s easy for software providers to resort to deceptive product messaging and ads to…
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2018 marks the ten-year anniversary for both the Apple App Store and Android Market, and both are growing faster than ever. Specifically, App Annie predicts that consumer app store…
Chances are you already know about Journeys, our powerful solution that allows our partners to implement customizable, targeted smart banners that drive web visitors into their apps seamlessly. Journeys turns…
In the early days of the web, it was easy enough to focus on your website and email as major drivers of engagement, conversions, and analytics. However, as devices and…
Spending my whole working life in Silicon Valley and watching tech companies grow, I have noticed that there are certain moments in a company’s history that, in an instant, dramatically…
Checkout 51, a leading rebate app that offers users great deals and cashback rewards for their grocery shopping, has been a mobile-first company since its inception. Founded in Toronto, the…
Deep linking on iOS is the practice of leveraging contextual links to drive a user to specific in-app content. Marketers and developers know how important deep linking is; they also…
When it comes to reviewing the performance of a marketing campaign, some marketers tend to focus on clicks or installs. But there are also key actions that users complete further…
Discoverability is one of the most critical parts of any app’s success—and with Apple reporting that 65% of mobile app downloads come from search entries in the App Store versus…
In this complex cross-platform world, figuring out how to determine the true source (or sources) of downloads for your iPhone or Android app is just as important as figuring out…
It’s no secret that app users are more likely to engage with content and have a higher lifetime value than their mobile web counterparts. In fact, according to Criteo, 66%…
As mobile app install attribution on iOS and Android (and the user journeys it aims to track) continue to evolve, app attribution has become an increasingly important aspect of growth…