The one question every mobile marketer ponders—web or app? The answer is simple: there is a time for each, and there is a user for each. While mobile app users…
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What is cross-platform attribution? These days, if you do any sort of marketing at all, you’re almost certainly measuring your results—how else are you supposed to know what’s working and…
Here at Branch, we believe collaboration between well-informed mobile experts leads to the world’s most successful mobile growth strategies and resources. This is precisely why we’ve created the official Branch…
These days, some of your most loyal and highly converting users are your mobile app users. When you compare mobile app engagement to mobile web engagement, the results are particularly…
This is an excerpt from our brand new white paper, the Ultimate Guide to Web and App User Attribution. Click here to download the full version. The introduction of smartphones…
Though overall time spent with digital media continues to increase, it’s hardly surprising that time spent on mobile platforms is exponentially rising—and that it shows no signs of slowing down….
As Facebook’s user base continues to grow, it proves to be an excellent user acquisition channel for mobile apps. Claiming the title of the world’s most popular social network as…
Here at Branch, we recently announced the launch of Universal Ads, which includes an updated integration with AdWords! We now automatically pull your Universal App Campaign conversion data via an official…
In 2017, we announced Branch’s expansion into EMEA with a new office in Berlin. That team has hit the ground running, and has nearly tripled in headcount as of this…
We enjoy sharing our partners’ mobile growth tips and insights, in the form of growth stories. Earlier this year, we brought you Raken Director of Marketing Evan Barry’s “5 Best…
Today, we are officially announcing Branch’s Premier Partnership with Adobe. As the practice of marketing relies increasingly on technology, the Adobe Experience Cloud has become the gold standard for marketing…
Why is tracking organic and viral mobile app installs difficult? Unattributed direct referral traffic—it’s the nightmare that every mobile professional fears, because it means marketers and product managers won’t know…