If you’ve heard of Branch, you probably know we have been providing deep links to developers and marketers on mobile for years now. Branch has grown quite a bit since…
Read More
According to a report from Google last August, more than 60% of searches now occur on a mobile device, bringing the estimated volume of monthly mobile searches to 50 billion. That’s…
The wait is over! After reviewing all of the submissions to our Mobile Growth Stories Challenge, it’s time to announce the winners! Our judging panel (below) were impressed by the…
What do you get when you mix Toronto, Helen Ouyang (Virgin Mobile), Alex Potichnyj (Checkout51), Jonathan Buccella (The Working Group), and mobile growth? Something really, really awesome. Don’t believe us?…
The success of a mobile app begins with user acquisition. While app marketers and developers have a plethora of paid options to grow their user base, finding the right starting…
The theme of July is channel improvements. A lot of our energy was devoted to making sure the channels we already support continue to receive tremendous attention and steady improvements….
Here’s the thing about deep linking across social media platforms: you probably understand more about its intricacies than you’d expect. At its core, deep linking provides users with access to…
Every day I receive dozens of emails and other messages from various companies either offering me a variety of deals or encouraging me to connect with site content. These emails…
Are you wondering why the number of clicks and installs reported in Facebook is lower than that reported in a third-party service like Branch? There are many moving parts in…
Traditional URLs can navigate to websites, but not to apps. Mobile deep linking fixes this problem by enabling links to install, open, and pass data into your app. Deep linking…
We’re finally half way through the year and we’ve got a bunch of exciting product updates for June, and a whole lot more coming in the next few months. As…
These days, there’s no denying that one of the most effective ways to engage users is via email. Through email, the modern marketer can instantly reach millions of users who…