Launching a new app isn’t easy – especially when you’re already an established brand with a large, loyal user base. Ensuring your users know about the app contextually – and…
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Mobile marketers face many challenges in today’s increasingly fragmented and ever-evolving digital ecosystem. One challenge always on the mind of marketers: LTV. 48% of app marketers say their leading marketing…
Collision is North America’s fastest growing tech conference, which made the booming tech hub of Toronto a fitting home for it this year. Known as one of the most innovative,…
Reviews play an important role in today’s digital user journey. Whether it is reviewing a restaurant, an Uber driver, or an application, a good rating and a large number of…
Today, we’re excited to announce that Branch is working with MoPub to provide clients with access to impression-level advertising revenue data via Branch Universal Ads. Branch’s support of MoPub’s impression-level…
Users now engage with brands across more channels, platforms, and devices than ever. While cross-platform users present a tremendous opportunity (with higher conversion and retention rates than their single-platform counterparts),…
Apple Search Ads is one of the most powerful tools in a modern marketing toolbox. Running Apple Search Ads campaigns helps mobile marketers increase brand visibility and app downloads by…
This is the final part in a 3-part series on why the era of the “mobile attribution provider” is coming to an end – and what we can expect from…
This is part 2 in a 3-part series on why the era of the “mobile attribution provider” is coming to an end – and what we can expect from Attribution…
This is part 1 in a 3-part series on why the era of the “mobile attribution provider” is coming to an end – and what we can expect from Attribution…
According to Statista, the number of mobile app downloads worldwide is projected to grow to 258.2 billion by 2022. That’s an increase of nearly 26% from the reported 205.4 billion…
Marketers and their teams are facing more challenges than ever when it comes to remarketing and retargeting their mobile users to drive continued app revenue and engagement. Users are largely…