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UX Insights: How THE ICONIC Built a Best-In-Class User Experience to Supercharge Growth Across Platforms and Increased Email-to-App Traffic by 10%

Learn how retailer brand THE ICONIC transformed their UX to drive app growth across platforms — and how you can do the same.

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Announcing SKAdNetwork Support for Twitter Campaigns

We are excited to announce that our SKAdNetwork integration with Twitter is now complete. Learn how this integration helps you gain more insight into the performance of your Twi...

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Branch Announces Updated Adobe Campaign Integration

We are pleased to announce our update Adobe Campaign integration. Learn how this partnership can help you drive better customer experiences and business growth.

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The Wait Is Over for iOS 14.5

iOS 14.5 is coming next week. What does this mean for you, and what can you still do to prepare?

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Like Facebook in 2017, Apple Closes “Deep Link” Ad Tracking Loophole

Apple recently closed a loophole that could have allowed deep links to be exploited as an ATT workaround. Learn more in the post.

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How Crypto Trading Apps are Betting Big on Mobile

Crypto apps have seen explosive growth in the past year. Learn the key ingredients that have powered their success — and how you can do the same for your app.

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Now is the Time to Leverage Web Traffic for App UA

Learn how Digital Turbine's SingleTap solution along with Branch's Journeys solution can leverage your existing traffic to reach your user acquisition goals.

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Life at Branch: A Peek into Careers and Culture

Get a sneak peek into life at Branch as we ask both seasoned and new Branchsters about their experiences and careers.

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Branch Ads Analytics Changes for iOS 14.5

Learn how iOS 14.5 changes will be reflected in your Branch data, and learn what updates to make to your Branch app configuration.

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iOS 14 AppTrackingTransparency: Balancing Rebellion and Conservation

The iOS 14 changes are a perfect example of needing to balance policy compliance and fight for the rights of mobile-focused businesses. Learn more in our latest blog post.

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Attribution on iOS 14: How to Survive if You Missed the Lifeboat

iOS 14.5 is quickly coming in the next few weeks. If you haven't made the necessary changes, you will experience campaign disruption. Read this short-term iOS 14.5 survival guid...