ShopBack is the #1 rewards and discovery platform in Asia-Pacific. It is a one-stop rewards and discovery platform for users to earn cashback while delivering performance-based marketing to merchants. What…
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During 2020’s WWDC, Apple announced that with the release of iOS 14 — likely in September or October — the IDFA will now be an exclusively opt-in feature, and that…
Apple’s latest plans for iOS 14 will effectively render the IDFA useless for mobile app advertisers, and Apple’s proposed replacement goes by the name of SKAdNetwork. For better or for…
A special thanks to Alex Bauer for his help on this post. His mobile newsletter is one of the best in mobile and even though I work at Branch, my…
When Apple launched the iPhone in 2007, as revolutionary as the device was, it lacked a major component that has since come to define the smartphone experience: third party apps….
To say that we’ve seen mobile change dramatically in 2020 would be an understatement. COVID-19 changed the world, including the mobile ecosystem. As a result, we’ve seen various trends like…
At WWDC 2020, Apple announced that iOS 14 will make some significant changes to mobile tracking. The gist is that users will need to opt into tracking, meaning the IDFA…
Update: we have published a follow-up post: How To Prepare Your Mobile App and Attribution Stack for Apple’s iOS 14 Privacy and IDFA Changes The world of app install attribution…
Growth Manager Laurent Billieres recently interviewed Mrs. Thi-thom Pham, Head of Marketing at Ascend Group, to discover Ascend’s marketing strategy in the midst of COVID, how they use Branch to…
The spread of the coronavirus has changed the world we live in and the way people interact with each other. With the shift to a more virtual world, people are…
After writing a post a week or so ago on simple organic strategies to drive growth in the age of COVID, I decided to do a follow up on the…
As the world tries to grapple and predict what life will be like after COVID-19, some industries have a unique opportunity to embrace and invest in digital transformation. Users are…