Everybody reading this blog probably already knows what we mean when we talk about an MMP. In case you’re wondering, an MMP is a “mobile measurement partner.” Now, if we m...
We’re excited to tell the story of Branch's Director of Finance Operations, Sarah Jimenez. She shares her career arc at Branch, her passion for tennis, her unique leadership sty...
The size of the global Android operating system (OS) market has grown steadily over the years and, as of June 2022, it stood at a healthy 72% of all mobile devices worldwide. In...
Here’s a breakdown of key items you should consider avoiding when constructing your mobile user experience.
When done right, social media linking can be a powerful tool if you can create value for your target audience. By following the best practices we outline for you in this article...
We’re proud to share that Branch has been recognized by Comparably, via employee vote, for Best CEOs for Diversity 2022. Our philosophy at Branch is that hiring people from many...
Learn about the effort and complexity behind Branch and Adobe’s integration. We also explore Branch and Adobe’s integrated customer support and share a few report formats that c...
Get a recap on the ATT story so far, learn whether ATT consent is still valuable, and explore what happens when an app removes the ATT prompt.
In the Evolution of MMPs panel at the App Growth Summit Berlin 2022, the largest mobile attribution companies had an open discussion about the evolution of measurement on iOS, ...
In honor of Pride Month, we’re excited to share the story of Daniel Michalek, Branch’s Legal Operations Manager. He opens up about his experiences at Branch, company culture, ho...
Learn what the Flutter framework is, how it works, and how we support developers with our Branch Flutter SDK.
To help you fuel cross-channel and cross-platform mobile growth, our team works hard to deliver the most current, relevant resources.
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