Top brands are converting mobile web traffic into high-value mobile app users. Today we’ll share a few pointers on how to turn this effective and cost-efficient strategy into a vital…
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CMOs, CTOs, marketers, and product managers alike are facing a challenge: How to drive high-quality app installs and top last year’s revenue numbers. Here’s the challenge: For most brands, this…
A successful mobile growth strategy requires a holistic approach to both paid and organic app user acquisition. Organic acquisition lays the groundwork for longterm mobile growth, while paid acquisition offers…
App analytics are only as useful as the attribution data that makes them work. The data is the fuel. Today we’ll showcase why leading digital brands are placing a premium…
Today, we’re excited to announce Branch’s status as an Apple Search Ads Partner. This elite status enables Branch to offer advanced ad attribution insights using data directly from Apple Search…
Our internal motto at Branch is Build together. Grow together. Win together. Keeping this motto top-of-mind helps us focus on execution, growth, and constantly adapting to move the mobile ecosystem forward for…
Valentine’s Day is an extra special day at Branch: Exactly one year ago today, we officially announced our inclusion in the Facebook MMP program. Prior to that milestone, Branch offered…
As 65% of mobile app downloads are sourced from a search on the iOS App Store, you likely already know the value of app store optimization (ASO) and have considered…
“We chose Branch because they have the biggest data set to solve the cross-platform issue, which translates to greatly increased accuracy and reduced discrepancies. Comparing them to alternatives, we saw…
Advances in attribution and deep linking have changed marketer expectations and technology stacks. Today we’ll share an update on how leading digital brands are using multi-touch attribution and deep linking…
If links are to be used everywhere, they need to work everywhere. Today we’ll recap how the evolution of URL and URI schemes has impacted Universal Links and App Links,…
As Mobile World Congress, the biggest mobile conference in the world approaches, we’re incredibly excited to announce the Mobile Growth Corner: a booth helping our community come together and learn…