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Branch Employee Highlight: Sarah Jimenez

We’re excited to tell the story of Branch's Director of Finance Operations, Sarah Jimenez. She shares her career arc at Branch, her passion for tennis, her unique leadership sty...

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Capture Your Highest LTV Customers on More Android Devices With Branch’s MMP

The size of the global Android operating system (OS) market has grown steadily over the years and, as of June 2022, it stood at a healthy 72% of all mobile devices worldwide. In...

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Seven User Experiences to Avoid in Mobile Marketing

Here’s a breakdown of key items you should consider avoiding when constructing your mobile user experience.

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5 Best Practices for Mobile Linking on Social Media

When done right, social media linking can be a powerful tool if you can create value for your target audience. By following the best practices we outline for you in this article...

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Branch Honored With Comparably Award: Best CEOs for Diversity 2022

We’re proud to share that Branch has been recognized by Comparably, via employee vote, for Best CEOs for Diversity 2022. Our philosophy at Branch is that hiring people from many...

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Adobe Analytics and Branch: How Does It Work?

Learn about the effort and complexity behind Branch and Adobe’s integration. We also explore Branch and Adobe’s integrated customer support and share a few report formats that c...

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What Happens to IDFAs if You Stop Showing the ATT Prompt?

Get a recap on the ATT story so far, learn whether ATT consent is still valuable, and explore what happens when an app removes the ATT prompt.

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7 Ideas from “Evolution of MMPs” Panel, App Growth Summit Berlin 2022

In the Evolution of MMPs panel at the App Growth Summit Berlin 2022, the largest mobile attribution companies had an open discussion about the evolution of measurement on iOS, ...

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Branch Employee Highlight: Daniel Michalek

In honor of Pride Month, we’re excited to share the story of Daniel Michalek, Branch’s Legal Operations Manager. He opens up about his experiences at Branch, company culture, ho...

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Why Flutter Developers Should Use Branch’s Flutter SDK to Power Apps

Learn what the Flutter framework is, how it works, and how we support developers with our Branch Flutter SDK.

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